The Marketing Side of Restaurants - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Marketing Side of Restaurants write by Clifford Bramble, Jr.. This book was released on 2022-02-11. The Marketing Side of Restaurants available in PDF, EPUB and Kindle. Have you ever picked up a magazine, and after turning the pages see a full-page article of your competition? If you have, hopefully, you said to yourself, "If they can be in there, why can't I?"Cliff thought those exact words. So, he created a plan of attack, and he took action. The businesses he co-founded or founded were featured in magazines like Rhode Island Magazine, Food Arts, Bon Appetit, Food & Wine, Esquire, Details, Rachel Ray, Travel & Leisure, Atlanta Magazine, Playboy, Robb Report, and more. Cliff walks you through how he contacted the writers & how to get articles written about your restaurant or small business. This book is an excellent opportunity to learn how to be featured in magazines.The beginning of the book focuses on the opportunities of hiring a publicist. Additionally, we talk about how to get your business noticed and research future articles in upcoming monthly magazines. We also talk about Word-Of-Mouth marketing and how it can benefit your business.We also discuss the outlets available to businesses where they can pitch editors on their ideas and concepts with the hopes of being featured in the news. We also take a step into intangible marketing and some of the best ways marketing and credibility benefit a business.In the following chapters, we talk about website marketing and the accessible areas of the Internet that can help market you. It's a great avenue that lets the Internet work for you rather than you working for it. In addition, the website creates excellent analytics that assists business owners by providing them with important information on whether their marketing is working or not, and we review the best areas to help businesses.We also talk about the pre-opening and pre-existing tools of marketing a restaurant, specific timelines of items to do, and the best ways to get recognized. This is for currently open restaurants as well as opening soon restaurants. In the latter part of the book, we discuss social media opportunities, marketing to competitors, vendor marketing, email marketing, and local associations that can assist in getting you new customers.
Restaurant Marketing for Owners and Managers
Restaurant Marketing for Owners and Managers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Restaurant Marketing for Owners and Managers write by Patti J. Shock. This book was released on 2013-10-07. Restaurant Marketing for Owners and Managers available in PDF, EPUB and Kindle. The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
The Business Side of Restaurants
The Business Side of Restaurants - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business Side of Restaurants write by Clifford Bramble, Jr.. This book was released on 2021-09-30. The Business Side of Restaurants available in PDF, EPUB and Kindle. This book is a summary of the business side of restaurants. Taken from forty years of experience, author Cliff Bramble takes you on a journey of opening restaurants and the experiences one goes through when operating restaurants.
Social Media Marketing for Restaurants
Social Media Marketing for Restaurants - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Marketing for Restaurants write by Ken Tucker. This book was released on 2017-09-09. Social Media Marketing for Restaurants available in PDF, EPUB and Kindle. Social media marketing is often seen as one of the most important tools for restaurants to market their businesses. Yet too many restaurants are still under-utilizing social media marketing. This book hopes to change that! This book is written for restaurant owners and managers, but many of the concepts included in it pertain to any brick and mortar business. In this book, we cover: -Why social media is important for restaurants -How to develop an effective social media strategy -Which social media platforms to use -How to get the most out of Facebook -Why online reviews are important -How to use Snapchat and Instagram -Why Twitter, Pinterest, and Foursquare are still worth using Social Media Marketing for Restaurants is written for both independent restaurants, as well as those that are a part of a chain. Local businesses like restaurants have key things they need to consider when it comes to building an effective online presence. With this book, you'll learn how to effectively use social media to grow and improve the customer base of your restaurant.
The Business Side of Restaurants
The Business Side of Restaurants - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business Side of Restaurants write by Clifford Bramble. This book was released on 2021-12-15. The Business Side of Restaurants available in PDF, EPUB and Kindle. A best-selling business book from Cliff Bramble, an Atlanta award-winning restaurateur. You will surely love this book if you have read books like The Restaurant Manager's Handbook, Delivering the Digital Restaurant, Restaurant Success, or Setting the Table. "Great concise review for current operators and a must for anyone considering opening a restaurant!" - Karen Bremer, President, Georgia Restaurant Assn. "Whether you're opening or currently operating a restaurant business, this book provides sage advice and practical insights into what it takes to run a profitable restaurant, from one of Georgia's most respected restaurateurs." - Doug Turbush, Chef & Owner, Seed Hospitality Group. "I want all of my managers to buy a copy." - Chef Tom Catherall CMC "This is a must-read for anyone considering opening a restaurant - It's filled with knowledge one can only learn by living it." - Barbara Castiglia, Executive Editor, Modern Restaurant Management "It's like a more up-to-date version of Lesson's of Excellence by Charlie Trotter." - AJ Binion, Exec Chef, Noona, Duluth, GA On the tenth night of co-owning the first restaurant, Cliff thought they would run out of money. But, eight days later, there was a line at the front door, and for the next five years, the restaurant hit sales and record profits. Next, Cliff co-founded one of the best wine bars in Atlanta and then one of the best steakhouses in the United States. From there, he opened one of the best seafood restaurants in the county. Over the next fourteen years, he helped make the restaurants more profitable than the average independent restaurant, and the restaurants received local, regional, and national recognition. Now, in his best-selling business book, he offers eighteen steps to help businesses make more money while talking about the business side of restaurants. It's the business book every current or future entrepreneur needs. This book is a must-have if you are a student, manager, chef, or restaurant owner. There is no better time for this book than there is now. It arrives at a time when every restaurant owner is trying to save their business. The book's first part includes steps on contracts like the lease, operating agreements, term sheets, and general contractor. Next, it delves into operational costs, marketing, insurance, and accounting, to the financial reporting and build-out of a restaurant. The middle part of the book includes areas of analysis. The analysis consists of financial areas of the business, human resources, sales mixes, costs, and inventory information. The last part of the book is an analysis of areas that can suck a business dry. Topics like sales, labor, theft, and taxes are added to the book to increase awareness of all areas of business operations. Also included in the book are QR codes that take the reader to websites, forms, examples, and recommendations simply by scanning the code. Within the book are real-life stories by the author about happenings at restaurants. They break up the book's business tone with some interesting and unusual guest experiences. Several of the stories provide an insight into the issues restaurant operators face when serving their guests and understanding the psyche of individuals. ABOUT THE AUTHOR: Cliff Bramble has been in the restaurant business for forty years. He is an award-winning restaurateur that previously co-founded one of the best steakhouses in the United States and has been recognized by the Georgia Restaurant Association as one of the top restaurateurs in Georgia.
