The Mobile Audience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Mobile Audience write by Martin Rieser. This book was released on 2011. The Mobile Audience available in PDF, EPUB and Kindle. Preliminary Material -- Introduction /Howard Rheingold -- Overview /Martin Rieser -- Pockets of Plenty: An Archaeology of Mobile Media /Erkki Huhtamo -- The Temporal and Spatial Design of Video and Film-based Installation Art in the 60s and 70s: Their Inherent Perception Processes and Effects on the Perceivers' Actions /Susanne Jaschko -- Forgotten Histories of Interactive Space /Martin Rieser -- Art by Telephone: From Static to Mobile Interfaces /Adriana de Souza e Silva -- Mobile/Audience: Thinking the Contradictions /Mary Griffiths and Sean Cubitt -- Towards a Language of Mobile Media /Jon Dovey and Constance Fleuriot -- Snapshots from Curating Mobility: (If you build it, they won't necessarily come) /Beryl Graham -- Beyond Mapping: New Strategies for Meaning in Locative Artworks /Martin Rieser -- Digital Media and Architecture--An Observation /Anke Jacob -- Urban Screens as the Visualization Zone of the City's Invisible Communication Sphere /Mirjam Struppek -- Future Physical: The Creative User and theme of response-ABILITY /Debbi Lander -- 'A Fracture in Reality': Networked Narratives as Imaginary Fields of Action and Dislocation /Andrea Zapp -- What makes mediascapes compelling?:Insights from the Riot! 1831 case-study /Josephine Reid and Richard Hull -- Hopstory: A study in place-based, historically inspired narrative /Valentina Nisi and Glorianna Davenport -- The Media Portrait of Liberties: A Non-linear Community Portrait /Valentina Nisi , Mads Haahr and Glorianna Davenport -- Loca: 'Location Oriented Critical Arts' /Drew Hemment , John Evans , Mika Raento and Theo Humphries -- Invisible Topographies /Usman Haque -- Wifi-Hog: The Battle for Ownership in Public Wireless Space /Jonah Brucker-Cohen -- Puppeteers, Performers or Avatars: A Perceptual Difference in Telematic Space /Paul Sermon -- Mobile Feelings: Wireless Communication of Heartbeat and Breath for Mobile Art /Christa Sommerer and Laurent Mignonneau -- The Living Room /Victoria Fang -- tunA and the Power of Proximity /Arianna Bassoli -- Engagement with the Everyday /Margot Jacobs -- Between Improvisation and Publication: Supporting the Creative Metamorphosis with Technology /Cati Vaucelle -- Developing Creative Audience Interaction: Four Projects by Squidsoup. /Anthony Rowe -- The Emotional Wardrobe /Lisa Stead , Petar Goulev , Caroline Evans and Ebrahim Mamdani -- Social Fashioning and Active Conduits /Katherine Moriwaki -- Wunderkammer: Wearables as an Artistic Strategy /Laura Beloff -- Flirt and Mset /Fiona Raby -- Trace, The Choreography of Everyday Movement and Drift /Teri Rueb -- Blast Theory /Matt Adams -- Mixed Reality Lab /Steve Benford -- The Politics of Mobility /Drew Hemment -- Memory-Rich Garments and Social Interaction /Joey Berzowska -- Heart on Your Sleeve /Annie Lovejoy -- Contributor Biographies -- Glossary -- Selected Bibliography Books and Articles.
Mobile Marketing
Mobile Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mobile Marketing write by Rachel Pasqua. This book was released on 2012-12-19. Mobile Marketing available in PDF, EPUB and Kindle. A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Audience
Audience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Audience write by Jeffrey K. Rohrs. This book was released on 2013-11-11. Audience available in PDF, EPUB and Kindle. Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
The Handbook of Media Audiences
The Handbook of Media Audiences - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Handbook of Media Audiences write by Virginia Nightingale. This book was released on 2011-03-21. The Handbook of Media Audiences available in PDF, EPUB and Kindle. This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Audience Evolution
Audience Evolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Audience Evolution write by Philip M. Napoli. This book was released on 2011. Audience Evolution available in PDF, EPUB and Kindle. Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
