The Naming of Names - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Naming of Names write by Anna Pavord. This book was released on 2010-12-15. The Naming of Names available in PDF, EPUB and Kindle. For centuries, some of the most brilliant minds in Europe searched for the rules of nature's game. In a world full of plagues and poisons, many medicines were made from plant extracts and there was a practical need to differentiate between one plant and another. Alongside this was an overwhelming desire to make sense of the natural world. Scholars, aided by the artists who painted the first pictures of plants, set out looking, writing and classifying, but 2,000 years were to pass before any rules became clear. Anna Pavord takes us on an exhilarating and fascinating journey through botanical history, travelling from Athens in the third century BC, through Constantinople and Venice, Padua and Pisa to the present day.
The Naming of Names
The Naming of Names - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Naming of Names write by Anna Pavord. This book was released on 2008-12-07. The Naming of Names available in PDF, EPUB and Kindle. The Naming of Names traces the search for order in the natural world, a search that for hundreds of years occupied some of the most brilliant minds in Europe, reaching its apex during the renaissance. Anna Pavord takes us on a thrilling adventure into botanical history, travelling from Athens in the third century BC, through Constantinople, Venice, the medical school at Salerno to the universities of Pisa and Padua. The journey, traced here for the first time, involves the culture of Islam, the first expeditions to the Indies and the first settlers in the New World. Gradually, over a long period in Europe, plants assumed identities and acquired names. Artists painted the first pictures of them. Plants acquired the two-part names that show how they are related to other plants. But who began all this work, and how was it done? Sumptuously illustrated in full colour, The Naming of Names gives a compelling insight into a world full of intrigue and intensely competitive egos.
The Tulip
The Tulip - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Tulip write by Anna Pavord. This book was released on 2019-11-14. The Tulip available in PDF, EPUB and Kindle. A revised and updated edition of the internationally bestselling classic Anna Pavord's now classic, internationally bestselling sensation, The Tulip, is not a gardening book. It is the story of a flower that has driven men mad. Greed, desire, anguish and devotion have all played their part in the development of the tulip from a wild flower of the Asian steppes to the worldwide phenomenon it is today. No other flower carries so much baggage; it charts political upheavals, illuminates social behaviour, mirrors economic booms and busts, plots the ebb and flow of religious persecution. Why did the tulip dominate so many lives through so many centuries in so many countries? Anna Pavord, a self-confessed tulipomaniac, spent six years looking for answers, roaming through eastern Turkey and Central Asia to tell how a humble wild flower made its way along the Silk Road and eventually took the whole of Western Europe by storm. Sumptuously illustrated from a wide range of sources, this irresistible volume has become a bible, a unique source book, a universal gift and a joy to all who possess it. This beautifully redesigned edition features a new Preface by the author, a revised listing of the best varieties of this incomparable flower to choose for your garden and a reorganised listing of tulip species to reflect the latest thinking by taxonomists.
The Naming Book
The Naming Book - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Naming Book write by Brad Flowers. This book was released on 2020-03-17. The Naming Book available in PDF, EPUB and Kindle. NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
The Naming of the Shrew
The Naming of the Shrew - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Naming of the Shrew write by John Wright. This book was released on 2014-11-06. The Naming of the Shrew available in PDF, EPUB and Kindle. Latin names – frequently unpronounceable, all too often wrong and always a tiny puzzle to unravel – have been annoying the layman since they first became formalised as scientific terms in the eighteenth century. Why on earth has the entirely land-loving Eastern Mole been named Scalopus aquaticus, or the Oxford Ragwort been called Senecio squalidus – 'dirty old man'? What were naturalists thinking when they called a beetle Agra katewinsletae, a genus of fish Batman, and a Trilobite Han solo? Why is zoology replete with names such as Chloris chloris chloris (the greenfinch), and Gorilla gorilla gorilla (a species of, well gorilla)? The Naming of the Shrew will unveil these mysteries, exploring the history, celebrating their poetic nature and revealing how naturalists sometimes get things so terribly wrong. With wonderfully witty style and captivating narrative, this book will make you see Latin names in a whole new light.
