The Neuroscience of Multimodal Persuasive Messages - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Neuroscience of Multimodal Persuasive Messages write by Dirk Remley. This book was released on 2017-03-16. The Neuroscience of Multimodal Persuasive Messages available in PDF, EPUB and Kindle. In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
The Neuroscience of Multimodal Persuasive Messages
The Neuroscience of Multimodal Persuasive Messages - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Neuroscience of Multimodal Persuasive Messages write by Dirk Remley. This book was released on 2017-03-16. The Neuroscience of Multimodal Persuasive Messages available in PDF, EPUB and Kindle. Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality and Neurobiology -- 3 The Neuro-Cognitive Model of Multimodal Rhetoric -- 4 Framing Perception With Media -- 5 Narrative and Persuasion -- 6 Dress and Natural [Neural] Codes: Smell, Setting, and Audience -- 7 Persuasion of Change -- 8 Historical Political Speeches -- 9 Persuasion, Perception, and the Law -- 10 Applications in Production of Materials -- 11 A Neurorhetorical Analysis of a Multimodal Print Persuasive Message -- 12 Conclusion -- References -- Index
Managerial Communication and the Brain
Managerial Communication and the Brain - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managerial Communication and the Brain write by Dirk Remley. This book was released on 2017-08-08. Managerial Communication and the Brain available in PDF, EPUB and Kindle. This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.
The Neuroscience of Rhetoric in Management
The Neuroscience of Rhetoric in Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Neuroscience of Rhetoric in Management write by Dirk Remley. This book was released on 2018-10-03. The Neuroscience of Rhetoric in Management available in PDF, EPUB and Kindle. Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.
Scientific Communication
Scientific Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Scientific Communication write by Han Yu. This book was released on 2017-09-18. Scientific Communication available in PDF, EPUB and Kindle. This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write. In terms of practice and theory, chapters address themes encountered by scientists and communicators, including ethical challenges, visual displays, and communication with publics, as well as changed and changing contexts and genres. The pedagogy section covers topics important to instructors’ everyday teaching as well as longer-term curricular development. Chapters address delivery of rhetorically informed instruction, communication from experts to the publics, writing assessment, online teaching, and communication-intensive pedagogies and curricula. The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
