A New China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A New China write by Chih-p'ing Chou. This book was released on 2011-08-22. A New China available in PDF, EPUB and Kindle. Originally published in 1999, A New China has become a standard textbook for intermediate Chinese language learning. This completely revised edition reflects China's dramatic developments in the last decade and consolidates the previous two-volume set into one volume for easy student use. Written from the perspective of a foreign student who has just arrived in China, the textbook provides the most up-to-date lessons and learning materials about the changing face of China. The first half of the book follows the life of an exchange student experiencing Beijing for the first time. Chinese language students are guided step-by-step through the stages of arriving at the airport, going through customs, and adjusting to Chinese university dormitories. The revised edition includes new lessons on daily life, such as doing laundry and getting a haircut, as well as visiting the zoo, night markets, and the Great Wall. Later lessons discuss recent social and political issues in China, including divorce, Beijing traffic, and the college entrance examination. A New China provides detailed grammar explanations, extensive vocabulary lists, and homework exercises. Single-volume, user-friendly format New lessons and vocabulary reflecting daily living in China Includes China's recent social and political issues Detailed grammar explanations, vocabulary lists, and homework exercises Uses both traditional and simplified characters
The New China Playbook
The New China Playbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New China Playbook write by Keyu Jin. This book was released on 2023-05-16. The New China Playbook available in PDF, EPUB and Kindle. “Keyu Jin is a brilliant thinker.” —Tony Blair, former prime minster of the United Kingdom A myth-dispelling, comprehensive guide to the Chinese economy and its path to ascendancy. China's economy has been booming for decades now. A formidable and emerging power on the world stage, the China that most Americans picture is only a rough sketch, based on American news coverage, policy, and ways of understanding. Enter Keyu Jin: a world-renowned economist who was born in China, educated in the U.S., and is now a tenured professor at the London School of Economics. A person fluent in both Eastern and Western cultures, and a voice of the new generation of Chinese who represent a radical break from the past, Jin is uniquely poised to explain how China became the most successful economic story of our time, as it has shifted from primarily state-owned enterprise to an economy that is thriving in entrepreneurship, and participation in the global economy. China’s economic realm is colorful and lively, filled with paradoxes and conundrums, and Jin believes that by understanding the Chinese model, the people, the culture and history in its true perspective, one can reconcile what may appear to be contradictions to the Western eye. What follows is an illuminating account of a burgeoning world power, its past, and its potential future.
Brand New China
Brand New China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brand New China write by Jing Wang. This book was released on 2010-04-10. Brand New China available in PDF, EPUB and Kindle. One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
The New China Review
The New China Review - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New China Review write by . This book was released on 1922. The New China Review available in PDF, EPUB and Kindle.
Losing the New China
Losing the New China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Losing the New China write by Ethan Gutmann. This book was released on 2004. Losing the New China available in PDF, EPUB and Kindle. "What Gutmann discovered in the company meetings, cocktail parties, and after-hours expat haunts made him uneasy. Motorola reps bragged of routinely bribing Chinese officials for market access; Asia Global Crossing executives burned through company expense accounts while racking up massive losses for the corporation; PR consultants provided svelte Mongolian prostitutes and five-star hotel suites for home office delegations. In Beijing's expat fast lane, success was measured not only by market share, but also in the ability to pay off favors by lobbying for Chinese interests in Washington. Treating the New China as a combination El Dorado and Lotus Land, American businessmen allowed themselves to be drawn into a hallucinatory Orientalist dream world of easy money and moral complicity."--BOOK JACKET.
