The New Communications Landscape - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New Communications Landscape write by Anura Goonasekera. This book was released on 2003-09-02. The New Communications Landscape available in PDF, EPUB and Kindle. New Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.
Health Communication in the New Media Landscape
Health Communication in the New Media Landscape - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Health Communication in the New Media Landscape write by Jerry C. Parker, PhD. This book was released on 2008-10-20. Health Communication in the New Media Landscape available in PDF, EPUB and Kindle. "This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies
China and the Global Media Landscape
China and the Global Media Landscape - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook China and the Global Media Landscape write by Gabriele Balbi. This book was released on 2019-07-25. China and the Global Media Landscape available in PDF, EPUB and Kindle. In the last decade, the Chinese media have imposed themselves in the global arena and have started to become a reference point, in business and cultural terms, for other national media systems. This book explores how the global media landscape was changed by this revolutionary trend, and why and how China is now playing a key role in guiding it. It is, on the one hand, a book on how the Chinese media system continues to take inspiration and to be shaped (or remapped) by American, European and Asian media companies, and, on the other, a volume on the ways in which recent Chinese media’s “going out” strategy is remapping the global media landscape. Organised into two sections, this book has eight chapters written by American, Chinese and European scholars. Focusing on different markets (such as the movie industry, the press, broadcasting, and the Internet), different regions and different actors (from Donald Trump to the Tanzania-Zambia Railway to journalists), this book provides a fresh interpretation on the main changes China has brought to the global media landscape.
The Digital Marketing Landscape
The Digital Marketing Landscape - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Digital Marketing Landscape write by Jessica Rogers. This book was released on 2021-02-18. The Digital Marketing Landscape available in PDF, EPUB and Kindle. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Social Media
Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media write by Lee Hopkins. This book was released on 2024-03-14. Social Media available in PDF, EPUB and Kindle.
