The New Strategic Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New Strategic Brand Management write by Jean-Noël Kapferer. This book was released on 2008. The New Strategic Brand Management available in PDF, EPUB and Kindle. Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
The New Strategic Brand Management
The New Strategic Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New Strategic Brand Management write by Jean-Noël Kapferer. This book was released on 2012-01-03. The New Strategic Brand Management available in PDF, EPUB and Kindle. Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Strategic Brand Management
Strategic Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Brand Management write by Jean-Noël Kapferer. This book was released on 1994. Strategic Brand Management available in PDF, EPUB and Kindle. "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Strategic Brand Management
Strategic Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Brand Management write by . This book was released on 2009-01-01. Strategic Brand Management available in PDF, EPUB and Kindle.
The Luxury Strategy
The Luxury Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Luxury Strategy write by Jean-Noël Kapferer. This book was released on 2012-09-03. The Luxury Strategy available in PDF, EPUB and Kindle. Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
