The People’s Car - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The People’s Car write by Bernhard Rieger. This book was released on 2013-04-16. The People’s Car available in PDF, EPUB and Kindle. At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
People's Car
People's Car - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook People's Car write by Sarasij Majumder. This book was released on 2018-11-06. People's Car available in PDF, EPUB and Kindle. People's Car studies divergent populist responses to land acquisition for industries in rural India. It contends that landownership enables small landowners to aspire and look forward to social mobility in the non-farm sector, which are contingent upon industrialization. The protests against land acquisition, thus, have contradictory tendencies.
The Beetle
The Beetle - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Beetle write by H. R. Etzold. This book was released on 1990-03-24. The Beetle available in PDF, EPUB and Kindle.
The Yugo
The Yugo - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Yugo write by Jason Vuic. This book was released on 2011-03-01. The Yugo available in PDF, EPUB and Kindle. Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.
The Volkswagen Golf Story
The Volkswagen Golf Story - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Volkswagen Golf Story write by Russell Hayes. This book was released on 2014-05-01. The Volkswagen Golf Story available in PDF, EPUB and Kindle.
