The Phenomenon of Cult Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Phenomenon of Cult Brands write by Dimitri Wittwer. This book was released on 2014-10-23. The Phenomenon of Cult Brands available in PDF, EPUB and Kindle. Cult Brands belong to the world’s most powerful brands and have thus increasingly garnered attention and sparked interest. To date though, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these kinds of brands. In his research he revealed the key characteristics of cult brands, drawing on interdisciplinary literature and both qualitative and quantitative research with more than 5,000 participants ranging from con- sumers to experts in a variety of disciplines. The author empha- sizes the strong relevance of a brand’s cultural change orienta- tion in its evolution to becoming a cult brand and develops two models: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand’s cult status from a consumer perspective.
The Power of Cult Branding
The Power of Cult Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Power of Cult Branding write by Matthew W. Ragas. This book was released on 2011-02-09. The Power of Cult Branding available in PDF, EPUB and Kindle. Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.
The Culting of Brands
The Culting of Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Culting of Brands write by Douglas Atkin. This book was released on 2004. The Culting of Brands available in PDF, EPUB and Kindle. Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.
Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing
Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing write by Sascha Schneiders. This book was released on 2011. Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing available in PDF, EPUB and Kindle. There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple‘s unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a „CULT BRAND“.
Cults
Cults - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cults write by Stephanie Alice Baker. This book was released on 2024-06-27. Cults available in PDF, EPUB and Kindle. This engaging text introduces readers to the sociology of cults. Covering the history and current state of cult studies, this book includes topics ranging from doomsday cults and new religious movements through to self-help cults, the cult of celebrity, intellectuals, and entrepreneurs. Case studies as varied as David Koresh and the Branch Davidians, the Manson family, and the cult brands of Elon Musk, Andrew Tate and Jordan Peterson are deployed to shed new light on cult formation in the twenty-first century. Amidst the rise of populist demagogues, the online radicalisation of alienated individuals, and the proliferation of celebrities and gurus with avid followings, cult dynamics are everywhere in society. Yet key urgent questions have not been clearly and concisely addressed: What are cults? Why do they emerge? How are they established and maintained? What is the future of cults, and why are we so fascinated by them? This book explores these questions by tracing the spectrum of cult formation historically and in today’s networked media ecosystem. This accessible introduction to the darkly fascinating world of cults is essential reading for academics and students of sociology, social psychology, religion, politics, business and cultural studies, and anyone interested in understanding the relationship between cults and society.
