The Power of Point-of-Purchase Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Power of Point-of-Purchase Advertising write by Robert Liljenwall. This book was released on 2004-03. The Power of Point-of-Purchase Advertising available in PDF, EPUB and Kindle.
The Power of Marketing At-Retail
The Power of Marketing At-Retail - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Power of Marketing At-Retail write by Point of Purchase Advertising International. This book was released on 2008-01-01. The Power of Marketing At-Retail available in PDF, EPUB and Kindle.
Retail Marketing Management
Retail Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Retail Marketing Management write by Claudia Buhamra Abreu Romero. This book was released on 2013-04. Retail Marketing Management available in PDF, EPUB and Kindle. Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.
Marketing Led: Sales Driven
Marketing Led: Sales Driven - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Led: Sales Driven write by Ajay K. Sirsi. This book was released on 2005. Marketing Led: Sales Driven available in PDF, EPUB and Kindle. Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: - How to understand customer needs and value drivers. - How to segment your markets and customers. - How to analyze customer, competitor and market data to develop superior marketing plans. - How to translate marketing plans into actionable sales and customer plans. - How to work with templates and actual plans to guide your own business. - How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.
Handbook of Research on Retailing
Handbook of Research on Retailing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Retailing write by Katrijn Gielens. This book was released on 2018-08-31. Handbook of Research on Retailing available in PDF, EPUB and Kindle. The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
