The Practitioner's Guide to Biometrics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Practitioner's Guide to Biometrics write by William Sloan Coats. This book was released on 2007. The Practitioner's Guide to Biometrics available in PDF, EPUB and Kindle. Biometrics is the most accurate form of identifiers and, when used properly, can greatly simplify life. However, biometrics raise new questions about personal privacy, surveillance, and the effects of government and corporate databases that register and hold fingerprint data and other biometric information. This book covers such topics as ID cards, data theft, authentication, and digital rights management.
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion write by Ashok Charan. This book was released on 2023-09-13. Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion available in PDF, EPUB and Kindle. As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.
Guide to Biometrics
Guide to Biometrics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Guide to Biometrics write by Ruud M. Bolle. This book was released on 2013-06-29. Guide to Biometrics available in PDF, EPUB and Kindle. Starting with fingerprints more than a hundred years ago, there has been ongoing research in biometrics. Within the last forty years face and speaker recognition have emerged as research topics. However, as recently as a decade ago, biometrics itself did not exist as an independent field. Each of the biometric-related topics grew out of different disciplines. For example, the study of fingerprints came from forensics and pattern recognition, speaker recognition evolved from signal processing, the beginnings of face recognition were in computer vision, and privacy concerns arose from the public policy arena. One of the challenges of any new field is to state what the core ideas are that define the field in order to provide a research agenda for the field and identify key research problems. Biometrics has been grappling with this challenge since the late 1990s. With the matu ration of biometrics, the separate biometrics areas are coalescing into the new discipline of biometrics. The establishment of biometrics as a recognized field of inquiry allows the research community to identify problems that are common to biometrics in general. It is this identification of common problems that will define biometrics as a field and allow for broad advancement.
Privacy and Data Protection Issues of Biometric Applications
Privacy and Data Protection Issues of Biometric Applications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Privacy and Data Protection Issues of Biometric Applications write by Els J. Kindt. This book was released on 2013-12-05. Privacy and Data Protection Issues of Biometric Applications available in PDF, EPUB and Kindle. This book discusses all critical privacy and data protection aspects of biometric systems from a legal perspective. It contains a systematic and complete analysis of the many issues raised by these systems based on examples worldwide and provides several recommendations for a transnational regulatory framework. An appropriate legal framework is in most countries not yet in place. Biometric systems use facial images, fingerprints, iris and/or voice in an automated way to identify or to verify (identity) claims of persons. The treatise which has an interdisciplinary approach starts with explaining the functioning of biometric systems in general terms for non-specialists. It continues with a description of the legal nature of biometric data and makes a comparison with DNA and biological material and the regulation thereof. After describing the risks, the work further reviews the opinions of data protection authorities in relation to biometric systems and current and future (EU) law. A detailed legal comparative analysis is made of the situation in Belgium, France and the Netherlands. The author concludes with an evaluation of the proportionality principle and the application of data protection law to biometric data processing operations, mainly in the private sector. Pleading for more safeguards in legislation, the author makes several suggestions for a regulatory framework aiming at reducing the risks of biometric systems. They include limitations to the collection and storage of biometric data as well as technical measures, which could influence the proportionality of the processing. The text is supported by several figures and tables providing a summary of particular points of the discussion. The book also uses the 2012 biometric vocabulary adopted by ISO and contains an extensive bibliography and literature sources.
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing write by Ashok Charan. This book was released on 2023-09-13. Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing available in PDF, EPUB and Kindle. As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age.The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks — Facebook, Twitter, Instagram, YouTube and LinkedIn.Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects.Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.
