The Psychology of Consumer Profiling in a Digital Age

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Release : 2016-05-05
Genre : Business & Economics
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Book Rating : 108/5 ( reviews)

The Psychology of Consumer Profiling in a Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Psychology of Consumer Profiling in a Digital Age write by Barrie Gunter. This book was released on 2016-05-05. The Psychology of Consumer Profiling in a Digital Age available in PDF, EPUB and Kindle. Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

The Psychology of Consumer Profiling in a Digital Age

Download The Psychology of Consumer Profiling in a Digital Age PDF Online Free

Author :
Release : 2016-05-05
Genre : Business & Economics
Kind :
Book Rating : 094/5 ( reviews)

The Psychology of Consumer Profiling in a Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Psychology of Consumer Profiling in a Digital Age write by Barrie Gunter. This book was released on 2016-05-05. The Psychology of Consumer Profiling in a Digital Age available in PDF, EPUB and Kindle. Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

Consumer Behavior in Digital Age

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Release : 2019-07-01
Genre : Business & Economics
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Book Rating : /5 ( reviews)

Consumer Behavior in Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Behavior in Digital Age write by . This book was released on 2019-07-01. Consumer Behavior in Digital Age available in PDF, EPUB and Kindle. This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.

Relationship Marketing in the Digital Age

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Release : 2019-01-15
Genre : Business & Economics
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Book Rating : 231/5 ( reviews)

Relationship Marketing in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Relationship Marketing in the Digital Age write by Robert W. Palmatier. This book was released on 2019-01-15. Relationship Marketing in the Digital Age available in PDF, EPUB and Kindle. The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Protecting Personal Information

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Release : 2019-05-30
Genre : Law
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Book Rating : 876/5 ( reviews)

Protecting Personal Information - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Protecting Personal Information write by Andrea Monti. This book was released on 2019-05-30. Protecting Personal Information available in PDF, EPUB and Kindle. The concept of privacy has long been confused and incoherent. The right to privacy has been applied promiscuously to an alarmingly wide-ranging assortment of issues including free speech, political consent, abortion, contraception, sexual preference, noise, discrimination, and pornography. The conventional definition of privacy, and attempts to evolve a 'privacy-as-a-fence' approach, are unable to deal effectively with the technological advances that have significantly altered the way information is collected, stored, and communicated. Social media such as Facebook pose searching questions about the use and protection of personal information and reveal the limits of conceiving the right to privacy as synonymous with data protection. The recent European Union's GDPR seeks to enforce greater protection of personal information, but the overlap with privacy has further obscured its core meaning. This book traces these troubling developments, and seeks to reveal the essential nature of privacy and, critically, what privacy is not.