The Regulation of Social Media Influencers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Regulation of Social Media Influencers write by Catalina Goanta. This book was released on 2020-05-29. The Regulation of Social Media Influencers available in PDF, EPUB and Kindle. In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
The Regulation of Social Media Influencers
The Regulation of Social Media Influencers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Regulation of Social Media Influencers write by Catalina Goanta. This book was released on 2020-05-29. The Regulation of Social Media Influencers available in PDF, EPUB and Kindle. In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.Thus far, influencers have been under scrutiny for not disclosing paid advertising, yet their activity has many more questionable implications. This edited volume combines insights from law, economics, ethics and communication science to reveal these implications and propose new ways in which public bodies, social media companies and citizens ought to relate to influencer marketing. Academics and students of Law, Economics, Ethics and Communication Science will find policy making insights in this collection. In addition, The Regulation of Social Media Influencers will be essential reading for regulators.
Social Media Influencers in Strategic Communication
Social Media Influencers in Strategic Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Influencers in Strategic Communication write by Nils S. Borchers. This book was released on 2021-12-21. Social Media Influencers in Strategic Communication available in PDF, EPUB and Kindle. This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Social Media Influencers
Social Media Influencers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Influencers write by Abby Badach Doyle. This book was released on 2019-12-15. Social Media Influencers available in PDF, EPUB and Kindle. It seems crazy, but you really can make hundreds of thousands of dollars just by posting pictures online. "Social media influencer" is a real job for many people, and even some pets. This on-trend volume is filled with relatable examples similar to the posts young readers may see in feeds every day. Better yet, this book is a clever way to teach critical thinking skills, like how to spot an advertisement and why it matters if your favorite Instagrammer was paid to review a product. Developing readers will be hooked by this fun and educational look behind the scenes.
Social Media Entertainment
Social Media Entertainment - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Entertainment write by Stuart Cunningham. This book was released on 2019-02-26. Social Media Entertainment available in PDF, EPUB and Kindle. Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
