The Road to Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Road to Luxury write by Ashok Som. This book was released on 2015-01-28. The Road to Luxury available in PDF, EPUB and Kindle. A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
The Road to Luxury
The Road to Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Road to Luxury write by Ashok Som. This book was released on 2021-10-26. The Road to Luxury available in PDF, EPUB and Kindle. Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Deluxe
Deluxe - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Deluxe write by Dana Thomas. This book was released on 2007-08-16. Deluxe available in PDF, EPUB and Kindle. “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
The Luxury Strategy
The Luxury Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Luxury Strategy write by Jean-Noël Kapferer. This book was released on 2012-09-03. The Luxury Strategy available in PDF, EPUB and Kindle. Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Queen of the Road
Queen of the Road - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Queen of the Road write by Doreen Orion. This book was released on 2008-06-03. Queen of the Road available in PDF, EPUB and Kindle. A pampered Long Island princess hits the road in a converted bus with her wilderness-loving husband, travels the country for one year, and brings it all hilariously to life in this offbeat and romantic memoir. Doreen and Tim are married psychiatrists with a twist: She’s a self-proclaimed Long Island princess, grouchy couch potato, and shoe addict. He's an affable, though driven, outdoorsman. When Tim suggests “chucking it all” to travel cross-country in a converted bus, Doreen asks, “Why can’t you be like a normal husband in a midlife crisis and have an affair or buy a Corvette?” But she soon shocks them both, agreeing to set forth with their sixty-pound dog, two querulous cats—and no agenda—in a 340-square-foot bus. Queen of the Road is Doreen’s offbeat and romantic tale about refusing to settle, about choosing the unconventional road with all the misadventures it brings (fire, flood, armed robbery, and finding themselves in a nudist RV park, to name just a few). The marvelous places they visit and delightful people they encounter have a life-changing effect on all the travelers, as Doreen grows to appreciate the simple life, Tim mellows, and even the pets pull together. Best of all, readers get to go along for the ride through forty-seven states in this often hilarious and always entertaining memoir, in which a boisterous marriage of polar opposites becomes stronger than ever.
