The Routledge Companion to Nonprofit Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Nonprofit Marketing write by Adrian Sargeant. This book was released on 2007-11-22. The Routledge Companion to Nonprofit Marketing available in PDF, EPUB and Kindle. Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
The Routledge Companion to Nonprofit Management
The Routledge Companion to Nonprofit Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Nonprofit Management write by Helmut K. Anheier. This book was released on 2020-04-08. The Routledge Companion to Nonprofit Management available in PDF, EPUB and Kindle. Over the past three decades or so, the nonprofit, voluntary, or third sector has undergone a major transformation from a small cottage industry to a major economic force in virtually every part of the developed world as well as elsewhere around the globe. Nonprofit organizations are now major providers of public services working in close cooperation with governments at all levels and increasingly find themselves in competition with commercial firms across various social marketplaces. This transformation has come with ever-increasing demands for enhancing the organizational capacities and professionalizing the management of nonprofit institutions. The Routledge Companion to Nonprofit Management is the first internationally focused effort to capture the full breadth of current nonprofit management research and knowledge that has arisen in response to these developments. With newly commissioned contributions from an international set of scholars at the forefront of nonprofit management research, this volume provides a thorough overview of the most current management thinking in this field. It contextualizes nonprofit management globally, provides an extensive introduction to key management functions, core revenue sources and the emerging social enterprise space, and raises a number of emerging topics and issues that will shape nonprofit management in future decades. As graduate programs continue to evolve to serve the training needs in the field, The Routledge Companion to Nonprofit Management is an essential reference and resource for graduate students, researchers, and practitioners interested in a deeper understanding of the operation of the nonprofit sector.
The Routledge Companion to Non-Market Strategy
The Routledge Companion to Non-Market Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Non-Market Strategy write by Thomas C. Lawton. This book was released on 2015-04-24. The Routledge Companion to Non-Market Strategy available in PDF, EPUB and Kindle. It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
The Routledge Companion to Philanthropy
The Routledge Companion to Philanthropy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Philanthropy write by Tobias Jung. This book was released on 2016-05-17. The Routledge Companion to Philanthropy available in PDF, EPUB and Kindle. Philanthropy – the use of private resources for public purposes – is undergoing a transformation, both in practice and as an emerging field of study. Expectations of what philanthropy can achieve have risen significantly in recent years, reflecting a substantial, but uneven, increase in global wealth and the rolling back of state services in anticipation that philanthropy will fill the void. In addition to this, experiments with entrepreneurial and venture philanthropy are producing novel intersections of the public, non-profit and private spheres, accompanied by new kinds of partnerships and hybrid organisational forms. The Routledge Companion to Philanthropy examines these changes and other challenges that philanthropists and philanthropic organisations face. With contributions from an international team of leading contemporary thinkers on philanthropy, this Companion provides an introduction to, and critical exploration of, philanthropy; discussing current theories, research and the diverse professional practices within the field from a variety of disciplinary perspectives. The Routledge Companion to Philanthropy is a rich and valuable resource for students, researchers, practitioners and policymakers working in or interested in philanthropy.
The Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Marketing and Society write by Krzysztof Kubacki. This book was released on 2022-08-25. The Routledge Companion to Marketing and Society available in PDF, EPUB and Kindle. The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
