The Routledge Companion to the Future of Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to the Future of Marketing write by Luiz Moutinho. This book was released on 2014-01-10. The Routledge Companion to the Future of Marketing available in PDF, EPUB and Kindle. The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
The Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Marketing and Society write by Krzysztof Kubacki. This book was released on 2022-08-25. The Routledge Companion to Marketing and Society available in PDF, EPUB and Kindle. The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
The Routledge Companion to Marketing Research
The Routledge Companion to Marketing Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Marketing Research write by Len Tiu Wright. This book was released on 2021-06-27. The Routledge Companion to Marketing Research available in PDF, EPUB and Kindle. This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Strategic Marketing write by Bodo B. Schlegelmilch. This book was released on 2020-11-24. The Routledge Companion to Strategic Marketing available in PDF, EPUB and Kindle. The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
The Routledge Companion to Business History
The Routledge Companion to Business History - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Business History write by John Wilson. This book was released on 2016-12-01. The Routledge Companion to Business History available in PDF, EPUB and Kindle. The Routledge Companion to Business History is a definitive work of reference, and authoritative, international source on business history. Compiled by leading scholars in the field, it offers both researchers and students an introduction and overview of current scholarship in this expanding discipline. Drawing on a wealth of international contributions, this volume expands the field and explores how business history interacts theoretically and methodologically with other fields. It charts the origins and development of business history and its global reach from Latin America and Africa, to North America and Europe. With this multi-perspective approach, it illustrates the unique contribution of business history and its relationship with a range of other disciplines, from finance and banking to gender issues in corporations. The Routledge Companion to Business History is a vital source of reference for students and researchers in the fields of business history, corporate governance and business ethics. "This collection is an excellent starting point for understanding the field and finding areas where business history, management theory, and social science can intersect." Canadian Business History Newsletter, January 2019
