The Routledge Handbook of Nonprofit Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Handbook of Nonprofit Communication write by Gisela Gonçalves. This book was released on 2022-10-12. The Routledge Handbook of Nonprofit Communication available in PDF, EPUB and Kindle. This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.
Public Relations in the Nonprofit Sector
Public Relations in the Nonprofit Sector - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations in the Nonprofit Sector write by Richard D. Waters. This book was released on 2014-12-05. Public Relations in the Nonprofit Sector available in PDF, EPUB and Kindle. Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Routledge Handbook of Applied Communication Research
Routledge Handbook of Applied Communication Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Routledge Handbook of Applied Communication Research write by Lawrence R. Frey. This book was released on 2009-07-21. Routledge Handbook of Applied Communication Research available in PDF, EPUB and Kindle. The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people’s lives. The sections and chapters in this Handbook: explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices demonstrate the breadth and depth of applied communication scholarship review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways set agendas for future applied communication scholarship. Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs. As an impressive benchmark in the ongoing growth and development of communication scholarship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality communication research that can positively affect people’s lives.
The Routledge Handbook of Corporate Social Responsibility Communication
The Routledge Handbook of Corporate Social Responsibility Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Handbook of Corporate Social Responsibility Communication write by Amy O’Connor. This book was released on 2022-11-22. The Routledge Handbook of Corporate Social Responsibility Communication available in PDF, EPUB and Kindle. This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
The Routledge Handbook of Conflict and Peace Communication
The Routledge Handbook of Conflict and Peace Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Handbook of Conflict and Peace Communication write by Stacey L. Connaughton. This book was released on 2024-10-29. The Routledge Handbook of Conflict and Peace Communication available in PDF, EPUB and Kindle. This handbook provides a comprehensive review of research in conflict and peace communication and offers readers a range of insights into foundational, ongoing, and emerging discussions in this field. The volume brings together peace studies, conflict studies, and communication studies to acknowledge the power of communication—both cooperative, solidarizing, and integrative as well as destructive and divisive—in constituting social relations. It features a multiplicity of authors, including academics and practitioners from all corners of the globe and from across the communicative spectrum. The handbook is divided into four parts: (1) Meta-theoretical, theoretical, and methodological approaches in conflict and peace communication research; (2) Conflict communication; (3) Peace communication; and (4) Cross-cutting and emergent themes. This handbook is essential reading for scholars, research-driven practitioners, graduate-level students, and upper-level undergraduate students in conflict and peace communication within disciplines such as communication studies, political science, international relations, security studies, and human rights.
