The Rules of the Green - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Rules of the Green write by Kenneth Garnier Chapman. This book was released on 1997-01-01. The Rules of the Green available in PDF, EPUB and Kindle. This is an account of the way that the game of golf has developed from its origins as a simple diversion for soldiers and common folk, to its present status as an international professional sport. The first list of 13 articles constituting the official rules of golf was produced by a group of Scottish gentlemen in 1774. Since then the rules have seen many changes, although the game is still largely based on the same 13 articles. In this book the author examines how these changes came about and takes the reader step-by-step through the history and rules of the game.
Rules of the Green
Rules of the Green - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rules of the Green write by Kenneth Garnier Chapman. This book was released on 1997-05-01. Rules of the Green available in PDF, EPUB and Kindle.
Standards for Internal Control in the Federal Government
Standards for Internal Control in the Federal Government - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Standards for Internal Control in the Federal Government write by United States Government Accountability Office. This book was released on 2019-03-24. Standards for Internal Control in the Federal Government available in PDF, EPUB and Kindle. Policymakers and program managers are continually seeking ways to improve accountability in achieving an entity's mission. A key factor in improving accountability in achieving an entity's mission is to implement an effective internal control system. An effective internal control system helps an entity adapt to shifting environments, evolving demands, changing risks, and new priorities. As programs change and entities strive to improve operational processes and implement new technology, management continually evaluates its internal control system so that it is effective and updated when necessary. Section 3512 (c) and (d) of Title 31 of the United States Code (commonly known as the Federal Managers? Financial Integrity Act (FMFIA)) requires the Comptroller General to issue standards for internal control in the federal government.
The Negro Motorist Green Book
The Negro Motorist Green Book - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Negro Motorist Green Book write by Victor H. Green. This book was released on . The Negro Motorist Green Book available in PDF, EPUB and Kindle. The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.
The New Rules of Green Marketing
The New Rules of Green Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New Rules of Green Marketing write by Jacquelyn Ottman. This book was released on 2017-10-19. The New Rules of Green Marketing available in PDF, EPUB and Kindle. For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
