The SAGE Handbook of Digital Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Digital Marketing write by Annmarie Hanlon. This book was released on 2022-06-10. The SAGE Handbook of Digital Marketing available in PDF, EPUB and Kindle. Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
The SAGE Handbook of Social Media Marketing
The SAGE Handbook of Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Social Media Marketing write by Annmarie Hanlon. This book was released on 2022-06-16. The SAGE Handbook of Social Media Marketing available in PDF, EPUB and Kindle. Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The SAGE Handbook of Digital Marketing
The SAGE Handbook of Digital Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Digital Marketing write by Annmarie Hanlon. This book was released on 2022. The SAGE Handbook of Digital Marketing available in PDF, EPUB and Kindle. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.
The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Marketing Ethics write by Lynne Eagle. This book was released on 2020-10-05. The SAGE Handbook of Marketing Ethics available in PDF, EPUB and Kindle. The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
The SAGE Handbook of Digital Technology Research
The SAGE Handbook of Digital Technology Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Digital Technology Research write by Sara Price. This book was released on 2013-08-06. The SAGE Handbook of Digital Technology Research available in PDF, EPUB and Kindle. Research on and with digital technologies is everywhere today. This timely, authoritative Handbook explores the issues of rapid technological development, social change, and the ubiquity of computing technologies which have become an integrated part of people′s everyday lives. This is a comprehensive, up-to-date resource for the twenty-first century. It addresses the key aspects of research within the digital technology field and provides a clear framework for readers wanting to navigate the changeable currents of digital innovation. Main themes include: - Introduction to the field of contemporary digital technology research - New digital technologies: key characteristics and considerations - Research perspectives for digital technologies: theory and analysis - Environments and tools for digital research - Research challenges Aimed at a social science audience, it will be of particular value for postgraduate students, researchers and academics interested in research on digital technology, or using digital technology to undertake research.
