The SAGE Handbook of Persuasion

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Release : 2013
Genre : Language Arts & Disciplines
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Book Rating : 134/5 ( reviews)

The SAGE Handbook of Persuasion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Persuasion write by James Price Dillard. This book was released on 2013. The SAGE Handbook of Persuasion available in PDF, EPUB and Kindle. The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

The Persuasion Handbook

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Release : 2002-07-23
Genre : Language Arts & Disciplines
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Book Rating : 598/5 ( reviews)

The Persuasion Handbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Persuasion Handbook write by James Price Dillard. This book was released on 2002-07-23. The Persuasion Handbook available in PDF, EPUB and Kindle. The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

The SAGE Handbook of Propaganda

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Release : 2019-11-25
Genre : Social Science
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Book Rating : 237/5 ( reviews)

The SAGE Handbook of Propaganda - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Propaganda write by Paul Baines. This book was released on 2019-11-25. The SAGE Handbook of Propaganda available in PDF, EPUB and Kindle. The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context

The SAGE Handbook of Media Processes and Effects

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Release : 2009-09-11
Genre : Language Arts & Disciplines
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Book Rating : 969/5 ( reviews)

The SAGE Handbook of Media Processes and Effects - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Media Processes and Effects write by Robin L. Nabi. This book was released on 2009-09-11. The SAGE Handbook of Media Processes and Effects available in PDF, EPUB and Kindle. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.

The SAGE Handbook of Regression Analysis and Causal Inference

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Release : 2013-12-20
Genre : Social Science
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Book Rating : 353/5 ( reviews)

The SAGE Handbook of Regression Analysis and Causal Inference - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Regression Analysis and Causal Inference write by Henning Best. This book was released on 2013-12-20. The SAGE Handbook of Regression Analysis and Causal Inference available in PDF, EPUB and Kindle. ′The editors of the new SAGE Handbook of Regression Analysis and Causal Inference have assembled a wide-ranging, high-quality, and timely collection of articles on topics of central importance to quantitative social research, many written by leaders in the field. Everyone engaged in statistical analysis of social-science data will find something of interest in this book.′ - John Fox, Professor, Department of Sociology, McMaster University ′The authors do a great job in explaining the various statistical methods in a clear and simple way - focussing on fundamental understanding, interpretation of results, and practical application - yet being precise in their exposition.′ - Ben Jann, Executive Director, Institute of Sociology, University of Bern ′Best and Wolf have put together a powerful collection, especially valuable in its separate discussions of uses for both cross-sectional and panel data analysis.′ -Tom Smith, Senior Fellow, NORC, University of Chicago Edited and written by a team of leading international social scientists, this Handbook provides a comprehensive introduction to multivariate methods. The Handbook focuses on regression analysis of cross-sectional and longitudinal data with an emphasis on causal analysis, thereby covering a large number of different techniques including selection models, complex samples, and regression discontinuities. Each Part starts with a non-mathematical introduction to the method covered in that section, giving readers a basic knowledge of the method’s logic, scope and unique features. Next, the mathematical and statistical basis of each method is presented along with advanced aspects. Using real-world data from the European Social Survey (ESS) and the Socio-Economic Panel (GSOEP), the book provides a comprehensive discussion of each method’s application, making this an ideal text for PhD students and researchers embarking on their own data analysis.