The SAGE Handbook of Rhetorical Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Rhetorical Studies write by Andrea A. Lunsford. This book was released on 2008-10-29. The SAGE Handbook of Rhetorical Studies available in PDF, EPUB and Kindle. The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.
Sourcebook on Rhetoric
Sourcebook on Rhetoric - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sourcebook on Rhetoric write by James Jasinski. This book was released on 2001-07-19. Sourcebook on Rhetoric available in PDF, EPUB and Kindle. Please update SAGE UK and SAGE INDIA addresses on imprint page.
The SAGE Handbook of Rhetorical Studies
The SAGE Handbook of Rhetorical Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Rhetorical Studies write by Andrea A. Lunsford. This book was released on 2008-10-29. The SAGE Handbook of Rhetorical Studies available in PDF, EPUB and Kindle. The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field. Key Features: Brings together scholars from across the disciplines of Speech, Communication, English, and Writing Studies. While rhetoric is by definition interdisciplinary, self-identified scholars in the field are most often institutionally separated from one another. This Handbook bridges this divide by providing a refreshing range of transdisciplinary views on the nature, status, definition, and scope of rhetoric today. Offers a thorough-going overview of rhetorical studies today. Organized in four sections—Historical Studies in Rhetoric; Rhetoric Across the Disciplines; Rhetoric and Pedagogy, and Rhetoric and Public Discourse—the volume provides a single resource for engaging rhetorical studies. Underscores the importance of rhetoric to education across a wide range of disciplines as well as to effective participation in public arenas. Thus the volume connects rhetoric′s long teaching tradition to an activist agenda for informed civic engagement. Addresses methodological and theoretical difficulties and offers means of negotiating them. Provides one of the first introductions to rhetorical studies across cultures and to the related debates concerning comparative and contrastive rhetorics.
Organizational Rhetoric
Organizational Rhetoric - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Organizational Rhetoric write by Mary F. Hoffman. This book was released on 2010. Organizational Rhetoric available in PDF, EPUB and Kindle. Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
The Rhetorical Power of Popular Culture
The Rhetorical Power of Popular Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Rhetorical Power of Popular Culture write by Deanna D. Sellnow. This book was released on 2017-02-17. The Rhetorical Power of Popular Culture available in PDF, EPUB and Kindle. Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
