Author : Musso, Fabio
Release : 2019-10-11
Genre : Business & Economics
Kind :
Book Rating : 130/5 ( reviews)

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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences write by Musso, Fabio. This book was released on 2019-10-11. Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences available in PDF, EPUB and Kindle. In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.