The Silver Market Phenomenon - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Silver Market Phenomenon write by Florian Kohlbacher. This book was released on 2010-11-01. The Silver Market Phenomenon available in PDF, EPUB and Kindle. The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
The Silver Market Phenomenon
The Silver Market Phenomenon - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Silver Market Phenomenon write by Florian Kohlbacher. This book was released on 2008. The Silver Market Phenomenon available in PDF, EPUB and Kindle. The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
The Silver Market Phenomenon
The Silver Market Phenomenon - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Silver Market Phenomenon write by Florian Kohlbacher. This book was released on 2010. The Silver Market Phenomenon available in PDF, EPUB and Kindle.
User Innovators in the Silver Market
User Innovators in the Silver Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook User Innovators in the Silver Market write by Konstantin Wellner. This book was released on 2015-03-03. User Innovators in the Silver Market available in PDF, EPUB and Kindle. In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
Artificial Intelligence in HCI
Artificial Intelligence in HCI - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Artificial Intelligence in HCI write by Helmut Degen. This book was released on 2020-07-10. Artificial Intelligence in HCI available in PDF, EPUB and Kindle. This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. The conference presents results from academic and industrial research, as well as industrial experiences, on the use of Artificial Intelligence technologies to enhance Human-Computer Interaction. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 30 papers presented in this volume were organized in topical sections as follows: Human-Centered AI; and AI Applications in HCI.pical sections as follows: Human-Centered AI; and AI Applications in HCI.
