The Social Media Imperative - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Social Media Imperative write by Kristin Magette. This book was released on 2018-05-01. The Social Media Imperative available in PDF, EPUB and Kindle. Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating – and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.
The Social Business Imperative
The Social Business Imperative - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Social Business Imperative write by Clara Shih. This book was released on 2016-03-25. The Social Business Imperative available in PDF, EPUB and Kindle. Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos. Going far beyond her global bestseller The Facebook Era, Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker. “A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” —Walter Robb, Co-CEO, Whole Foods Market “This is a must-read for any business leader who wants to thrive in this time of disruptive change.” —Chip Bergh, President & CEO, Levi Strauss & Co. "Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." —Marne Levine, COO of Instagram “Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone’s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” —Robin Hayes, President and CEO, JetBlue “The power of Clara’s book is it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business, regardless of industry or geography, of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and compelling call to action for company leaders everywhere.” —Ted Mathas, Chairman and CEO, New York Life
Strategies for Attracting, Maintaining, and Balancing a Mature Workforce
Strategies for Attracting, Maintaining, and Balancing a Mature Workforce - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategies for Attracting, Maintaining, and Balancing a Mature Workforce write by Hughes, Claretha. This book was released on 2019-12-27. Strategies for Attracting, Maintaining, and Balancing a Mature Workforce available in PDF, EPUB and Kindle. There is no end in sight as the Fourth Industrial Revolution becomes more prevalent across the world. Artificial intelligence (AI) is making it imperative that machines and technology be integrated within the workplace. As the workforce ages, there has to be a way to acquire the tacit and explicit knowledge of these workers. The fields of human resource development and workforce development must lead in efforts to train and develop these workers for continuous technological change. Strategies for Attracting, Maintaining, and Balancing a Mature Workforce is an essential reference source that examines efforts for engaging, retaining, and utilizing an aging workforce in a workplace that is increasingly becoming more technology-centered and provides reskilling and upskilling strategies to address the skills gaps. The title compiles vital human resource and workforce development strategies that assist these professionals with helping all employees at all levels within the workforce attain work, keep their jobs, and grow in their development to assist others. Featuring research on topics such as organizational culture, career learning, and agile workforce, this book is ideally designed for managers, executives, recruiters, hiring professionals, managing directors, human resources professionals, business researchers, industry professionals, academicians, and students.
The Network Imperative
The Network Imperative - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Network Imperative write by Barry Libert. This book was released on 2016-06-07. The Network Imperative available in PDF, EPUB and Kindle. Pivot your organization toward a more scalable and profitable business model. Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.
A Filtered Life
A Filtered Life - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Filtered Life write by Nicole Taylor. This book was released on 2021-12-23. A Filtered Life available in PDF, EPUB and Kindle. A Filtered Life is the first comprehensive ethnographic account to explore how college students create and manage multiple identities on social media. Drawing on interviews and digital ethnographic data gleaned from popular social media platforms, the authors document and make visible routinized practices that are typically hidden and operating behind the scenes. They introduce the concept of "digital multiples," wherein students strategically present themselves differently across social media platforms. This requires both the copious production of content and the calculated development of an instantly recognizable aesthetic or brand. Taylor and Nichter examine key contradictions that emerged from student narratives, including presenting a self that is both authentic and highly edited, appearing upbeat even during emotionally difficult times, and exuding body positivity even when frustrated with how you look. Students struggled with this series of impossibilities; yet, they felt compelled to maintain a vibrant online presence. With its close-up portrayal of the social and embodied experiences of college students, A Filtered Life is ideal for students and scholars interested in youth studies, digital ethnography, communication, and new forms of media.
