The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

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Release : 1996-06-22
Genre : Business & Economics
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Book Rating : 825/5 ( reviews)

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources write by Neil Rackham. This book was released on 1996-06-22. The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources available in PDF, EPUB and Kindle. Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

SPIN® -Selling

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Release : 2020-04-28
Genre : Business & Economics
Kind :
Book Rating : 482/5 ( reviews)

SPIN® -Selling - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook SPIN® -Selling write by Neil Rackham. This book was released on 2020-04-28. SPIN® -Selling available in PDF, EPUB and Kindle. True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The spin selling fieldbook

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Author :
Release : 1999
Genre :
Kind :
Book Rating : 571/5 ( reviews)

The spin selling fieldbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The spin selling fieldbook write by Neil Rackham. This book was released on 1999. The spin selling fieldbook available in PDF, EPUB and Kindle.

Major Account Sales Strategy

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Release : 1989-01-01
Genre : Business & Economics
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Book Rating : 144/5 ( reviews)

Major Account Sales Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Major Account Sales Strategy write by Neil Rackham. This book was released on 1989-01-01. Major Account Sales Strategy available in PDF, EPUB and Kindle. An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.

Building Research Tools with Google For Dummies

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Release : 2005-03-11
Genre : Computers
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Book Rating : 566/5 ( reviews)

Building Research Tools with Google For Dummies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Research Tools with Google For Dummies write by Harold Davis. This book was released on 2005-03-11. Building Research Tools with Google For Dummies available in PDF, EPUB and Kindle. Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale? Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to: Ask Google exactly what you want to know Determine whether what you need can actually be found through Google, and where to look if the answer is “no” Improve your research results Present your findings in a way that makes sense Write your own specialized search applications—if you want to To get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works and how you can build more effective queries (hint: it’s a lot more than just using the “Advanced Search” techniques!) It even shows you how to think like a researcher and how to package the results of your research so it means something to your audience. You’ll be able to: Understand Google research techniques and use the custom search-related syntax Recognize Google’s strengths—and limitations Target your search by using Google operators Use Google to research photos, or even an entire industry Improve the effectiveness of your results by understanding Google’s comparative methodology Build custom tools using WDSL and Web Services You don’t have to become a programmer to use Google, but if you know a little about software development and want to explore new, more focused search techniques, Building Research Tools With Google For Dummies has a section just for you. It introduces you to the Google API, shows you how to download a developer key, and leads you through building a C# .Net Google application. On the companion Web site, you’ll find the source code and software discussed in the book as well as links to lots of other resources for researchers. Before you know it, you’ll be Googling your way to research success!