Out of Focus

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Release : 2012-06-01
Genre : Business & Economics
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Book Rating : 162/5 ( reviews)

Out of Focus - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Out of Focus write by John J. Larish. This book was released on 2012-06-01. Out of Focus available in PDF, EPUB and Kindle. Over 130 years old, Eastman Kodak Company was headed for trouble for more than the last 50 years. The story, especially of the CEOs who headed the company tells how they steered the company astray. There are lessons to be learned. There is no assurance that Kodak will survive its bankruptcy.

The Story of Kodak

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Author :
Release : 1990
Genre : Business & Economics
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Book Rating : /5 ( reviews)

The Story of Kodak - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Story of Kodak write by Douglas Collins. This book was released on 1990. The Story of Kodak available in PDF, EPUB and Kindle. The story of the Eastman Kodak Company and its contributions to science, art, and popular culture.

Kodak and the Lens of Nostalgia

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Release : 2000
Genre : Business & Economics
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Book Rating : 591/5 ( reviews)

Kodak and the Lens of Nostalgia - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Kodak and the Lens of Nostalgia write by Nancy Martha West. This book was released on 2000. Kodak and the Lens of Nostalgia available in PDF, EPUB and Kindle. The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.

Picture Summer on Kodak Film

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Release : 2020
Genre : Photography, Artistic
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Book Rating : 747/5 ( reviews)

Picture Summer on Kodak Film - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Picture Summer on Kodak Film write by Gillian Frise. This book was released on 2020. Picture Summer on Kodak Film available in PDF, EPUB and Kindle. In 'Picture Summer on Kodak Film', a poem by two sisters echoes across Fulford's photographs, comprised of recurring motifs: time, test strips, refracted light, rainbow colour, and distortion through shadows. Characters and places are repeated in kaleidoscopic compositions throughout this vivid sequence. Though taken across the world (in Canada, Italy, Japan, Mexico, Nepal, Thailand, USA and Vietnam), these photographs come together to create a singular visual language: one bright, timeless, fictional place. A place imbued with the unexpected beauty, humor and meaning, that one has come to expect from Jason Fulford.

Kodak Girl

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Release : 2011
Genre : Advertising photography
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Book Rating : 246/5 ( reviews)

Kodak Girl - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Kodak Girl write by Alison Devine Nordström. This book was released on 2011. Kodak Girl available in PDF, EPUB and Kindle. This book tells the remarkable story of the Kodak Girl, one of the most durable and successful marketing campaigns in advertising history. Created by George Eastman, inventor of the inexpensive hand-held camera, the Kodak Girl traces the intersection of American culture with photography as it evolved from a studio-bound practice to a snapshot obsession for the masses. Martha Cooper's extensive collection of Kodak Girl material ranges from advertising, by Kodak and other camera manufacturers, to photographs from all periods, engravings, trading cards, matchbooks as well as commemorative stamps and Valentine's Days cards. This rich collection considers the relationship of the Kodak Girl to the birth of the snapshot during the late nineteenth to the mid-twentieth centuries, and is accompanied by two essays on the seminal role of women - on both sides of the camera - in photography's early history.