Author : Scott D. Hussey
Release : 2010
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The Sunshine State's Golden Fruit - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Sunshine State's Golden Fruit write by Scott D. Hussey. This book was released on 2010. The Sunshine State's Golden Fruit available in PDF, EPUB and Kindle. ABSTRACT: Neither indigenous nor exclusive to Florida, the orange has nevertheless become an international symbol for the state. This connection between product and place appears in cultural materials regarding Florida. In fact and fiction the orange has operated as metaphor and synecdoche for an Edenic Florida. This thesis analyzes how the orange came to represent a "natural" Florida through the conflation of the commercial product with the state's history by way of political and marketing puffery. A litany of citrus advertisements, tourist ephemera, and historical associations regarding the state acknowledged and expanded the connections between the orange, improved health, and Florida. A critical thirty-year period between 1930 and 1960 solidified these connections through major shifts in the Florida citrus industry and American culture. These shifts caused the state history and the oranges' history to become irrevocably entwined.