The Visual Marketing Revolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Visual Marketing Revolution write by Stephanie Diamond. This book was released on 2013. The Visual Marketing Revolution available in PDF, EPUB and Kindle. Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.
The Visual Marketing Revolution
The Visual Marketing Revolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Visual Marketing Revolution write by Stephanie Diamond. This book was released on 2013-05-08. The Visual Marketing Revolution available in PDF, EPUB and Kindle. Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools
The Context Marketing Revolution
The Context Marketing Revolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Context Marketing Revolution write by Mathew Sweezey. This book was released on 2020-03-24. The Context Marketing Revolution available in PDF, EPUB and Kindle. In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Visual Revolution
Visual Revolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Visual Revolution write by Hillary Scholl. This book was released on 2024-01-25. Visual Revolution available in PDF, EPUB and Kindle. In a world where digital marketing is a vast ocean of similarity, "Visual Revolution -Leveraging Dall-E for Breakthrough Marketing " emerges as a lighthouse, guiding you to the revolutionary shores of Dall-E-powered marketing. This groundbreaking guide is not just a book; it's a manifesto for those yearning to break free from the mundane, to stand out in a saturated market brimming with repetitive content. Dive deep into the mechanics of Dall-E, an AI marvel transforming the marketing landscape. "Visual Revolution" offers a treasure trove of insights on integrating Dall-E into your marketing toolkit, from crafting compelling prompts that bring your ideas to life to navigating the tricky waters of copyright laws. This guide is your compass in mastering the art of AI-augmented creativity, ensuring your brand not only stays afloat but sails ahead of the competition. With six revolutionary applications and insider strategies, this book is a beacon for marketers, creatives, and entrepreneurs eager to harness AI’s potential. It demystifies Dall-E's capabilities, illustrating how it elevates marketing strategies beyond the horizon of conventional approaches. The guide also sheds light on the superiority of Dall-E 3 and how ChatGPT can be your strategic ally, amplifying your AI-created visuals to unprecedented levels.
Advertising and the Transformation of American Society, 1865-1920
Advertising and the Transformation of American Society, 1865-1920 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising and the Transformation of American Society, 1865-1920 write by James Norris. This book was released on 1990-10-24. Advertising and the Transformation of American Society, 1865-1920 available in PDF, EPUB and Kindle. In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.
