The Winning Manager's Playbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Winning Manager's Playbook write by John Cioffi. This book was released on 2013-03-25. The Winning Manager's Playbook available in PDF, EPUB and Kindle. The Winning Manager’s Playbook demonstrates six commonsense practices that will create a systematic framework useful to managers, entrepreneurs, and executives alike, providing them with: Numerous real-company anecdotes that bring the concepts to life. The building blocks, neither faddish nor outdated, of a successful business. A means of creating a company culture of achievement and accountability. Detailed guidance on how to execute the key concepts, with a focus on goals.
The Winning Manager's Playbook Six Practices Every Manager Needs to Succeed
The Winning Manager's Playbook Six Practices Every Manager Needs to Succeed - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Winning Manager's Playbook Six Practices Every Manager Needs to Succeed write by . This book was released on 2013. The Winning Manager's Playbook Six Practices Every Manager Needs to Succeed available in PDF, EPUB and Kindle. The Winning Manager's Playbook gives business owners and managers what they so desperately need: a clear, focused, laser-sharp tactical manual of what they need to know right now to make their organization a success. The authors’ presentation of their six commonsense practices creates a systematic framework useful to managers, entrepreneurs, and executives alike, providing them with: -Clear, hard-hitting content that is easy to understand -Numerous real-company anecdotes that bring the concepts to life -The building blocks, neither faddish nor outdated, of a successful business -A means of creating a company culture of achievement and accountability -Detailed guidance on how to execute the key concepts, with a focus on goals.
Winning Together
Winning Together - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Winning Together write by Bruno Verdini Trejo. This book was released on 2017-12-15. Winning Together available in PDF, EPUB and Kindle. Strategies for transboundary natural resource management; winner of Harvard Law School's Raiffa Award for best research of the year in negotiation and conflict resolution. Transboundary natural resource negotiations, often conducted in an atmosphere of entrenched mistrust, confrontation, and deadlock, can go on for decades. In this book, Bruno Verdini outlines an approach by which government, private sector, and nongovernmental stakeholders can overcome grievances, break the status quo, trade across differences, and create mutual gains in high-stakes water, energy, and environmental negotiations. Verdini examines two landmark negotiations between the United States and Mexico. The two cases—one involving conflict over shared hydrocarbon reservoirs in the Gulf of Mexico and the other involving disputes over the shared waters of the Colorado River—resulted in groundbreaking agreements in 2012, after decades of deadlock. Drawing on his extensive interviews with more than seventy high-ranking negotiators in the United States and Mexico—from presidents and ambassadors to general managers, technical experts, and nongovernmental advocates—Verdini offers detailed accounts from multiple points of view, on both sides of the border. He unpacks the negotiation, leadership, collaborative decision-making, and political communication strategies that made agreement possible. Building upon the theoretical and empirical findings, Verdini offers advice for practitioners on effective negotiation and dispute resolution strategies that avoid the presumption that there are not enough resources to go around, and that one side must win and the other must inevitably lose. This investigation is the winner of Harvard Law School's Howard Raiffa Award for best research of the year in negotiation, mediation, decision-making, and dispute resolution.
The Lean Product Playbook
The Lean Product Playbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Lean Product Playbook write by Dan Olsen. This book was released on 2015-05-21. The Lean Product Playbook available in PDF, EPUB and Kindle. The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
The Community Manager's Playbook
The Community Manager's Playbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Community Manager's Playbook write by Lauren Perkins. This book was released on 2015-01-05. The Community Manager's Playbook available in PDF, EPUB and Kindle. Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
