Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra write by Mack Collier. This book was released on 2013-04-19. Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra available in PDF, EPUB and Kindle. What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
Fanocracy
Fanocracy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fanocracy write by David Meerman Scott. This book was released on 2020-01-07. Fanocracy available in PDF, EPUB and Kindle. A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Into the Spotlight
Into the Spotlight - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Into the Spotlight write by Nicola Moras. This book was released on 2022-01-01. Into the Spotlight available in PDF, EPUB and Kindle. The quickest way to get your business back on track in these COVID-19 times is to make it more visible online in the digital world. To do this, YOU, the business owner, leader or entrepreneur have to get comfortable stepping in the spotlight. Digital marketing expert, Nicola Moras, shows readers how to so this to become the rock star in their industry and make their business thrive.In the crowded, ever-changing digital world, Into the Spotlight offers help to business owners who want to build their brand (and therefore their business) to create influence. We've all heard the advice, 'You've got to be on social media'; 'You should be blogging, podcasting, posting, etc., etc.', which doesn't leave much time for running your business! Digital strategist, Nicola Moras, knows that digital works. She has helped thousands of people around the world with their social media and digital marketing strategies to create visibility, impact and higher profits.In her fascinating new book, Nicola shows business owners who have great ideas in their heads - and who are often doing great things within their businesses - to step into the spotlight and 'get themselves out there' online. She takes them from feeling as if they have the world's best kept secret to owning their inner rock star and using that to drive business when they create a powerful presence online. Prospective clients see them, learn from them and ultimately buy from them. Nicola wholeheartedly believes that you are your best and most important asset and that you should become omnipresent on social media and through your digital marketing efforts - with the view to be getting results!
Like, Follow, Share
Like, Follow, Share - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Like, Follow, Share write by Suse Barnes. This book was released on 2015-05-28. Like, Follow, Share available in PDF, EPUB and Kindle. Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an online persona to reach your audience and includes information on: Choosing the best social media tool(s) for your business Creating and adding value to your social media activities The 12 principles of social media The best tips and tricks for getting the most out of the major social networks Don't let your business get left behind.
Marketing with Social Media
Marketing with Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing with Social Media write by Dave Evans. This book was released on 2010-10-05. Marketing with Social Media available in PDF, EPUB and Kindle. Become a Social Media Marketing Superstar with this Value-Priced Set! The unique An Hour a Day series has helped thousands create, implement, measure, and optimize winning marketing strategies. This collection of social media bestsellers will help you understand the world of social media and then, step by step and day by day, master social media's crucial and interrelated platforms of Facebook, Twitter, and YouTube. Implement a successful social media strategy with Social Media Marketing: An Hour a Day! Turn customer conversations about your brand, product, or company into a competitive advantage with this practical guide from social media marketing expert Dave Evans. You'll discover the sweet spot of social media marketing, ways to pitch a campaign inside your company, the most effective measurement tools, and much more. “A practical guide for marketers looking to tap the Social Web the right way."—Pete Blackshaw, CMO, Nielsen/Buzz Metrics Learn how to leverage Twitter for your business with Twitter Marketing: An Hour a Day!Leading social media expert Hollis Thomases shows you how to craft Twitter marketing strategies that can be scaled to any organization or market. Get to know your potential customers, start using contests and other promotions to engage followers, learn how to analyze your results, and find out more in this jam-packed guide! “Whether you're a Twitter newbie or a seasoned power user, there's something in here that will help you use Twitter more effectively—and more profitably."—Rebecca Lieb, VP, Econsultancy, and author of The Truth About Search Engine Optimization Craft video marketing strategies that deliver with YouTube and Video Marketing: An Hour a Day! Internet video expert Greg Jarboe helps you develop and deploy a comprehensive video strategy that works. You'll learn how to create and fine-tune your YouTube channel, how to choose keywords and optimize your video for search visibility, and how to create compelling videos that viewers want to share. “Whether your budget is zero or tens of thousands of dollars, Greg Jarboe shows you how to get the best bang for your online marketing buck."—Michael Miller, author of YouTube for Business Reach Facebook's 500 million users with Facebook Marketing: An Hour a Day! Plan and launch a successful Facebook marketing campaign by learning how to leverage everything Facebook has to offer, including great tools to help you measure and analyze to find out what's working. Get the very most out of fan pages, Facebook Connect, Facebook's advertising platform, and more. “This book walks the walk. It shows marketers how to roll up their sleeves, jump in, and get winning results quickly."—Brian Goldfarb, Director, Developer Platform, Microsoft Inside this collection of best-sellers, you’ll find: How to develop, implement, and measure successful strategies and campaigns Proven techniques and tactics for the top social media channels: Facebook, Twitter, and YouTube A smart, accessible, task-based approach that's perfect for busy people Compelling, real-world case studies and field-tested guidance from experts
