Author : Adrian Sargeant
Release : 2013-01-14
Genre : Fund raising
Kind :
Book Rating : 336/5 ( reviews)

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Tiny Essentials of Donor Loyalty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tiny Essentials of Donor Loyalty write by Adrian Sargeant. This book was released on 2013-01-14. Tiny Essentials of Donor Loyalty available in PDF, EPUB and Kindle. In just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls and how do we avoid those? How do we make the most of all opportunities, so that our donors stay supporting us for longer and get more out of it? These and many other questions all crowd together when fundraisers seek to address what professor Adrian Sargeant describes as, 'the single biggest challenge facing our sector today' - building donor loyalty. Luckily leading expert professor Sargeant has crammed into this tiny book all of the key essentials that fundraisers should consider if they would aspire to developing really loyal donors.