Tourism Destination Evolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism Destination Evolution write by Patrick Brouder. This book was released on 2016-07-15. Tourism Destination Evolution available in PDF, EPUB and Kindle. Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of applying evolutionary economic geography (EEG) concepts in tourism research. EEG has proven to be a powerful explanatory paradigm in other sectors and tourism studies has a track record of embracing, adapting, and enhancing frameworks from cognate fields. EEG approaches to tourism studies complement and further develop studies of established themes such as path dependence and the Tourism Area Life Cycle. The individual chapters draw from a broad geographical framework and address distinct conceptual elements of EEG, using a diverse set of tourism case studies from Europe, North America and Australia. Developing the theoretical cohesion of tourism and EEG, this volume also gives non-specialist tourism scholars a window into the possibilities of using these concepts in their own research. Given the timing of this publication, it has great potential value to the wider tourism community in advancing theory and leading to more effective empirical research.
Tourism Destination Evolution
Tourism Destination Evolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism Destination Evolution write by Patrick Brouder. This book was released on 2016-07-15. Tourism Destination Evolution available in PDF, EPUB and Kindle. Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of applying evolutionary economic geography (EEG) concepts in tourism research. EEG has proven to be a powerful explanatory paradigm in other sectors and tourism studies has a track record of embracing, adapting, and enhancing frameworks from cognate fields. EEG approaches to tourism studies complement and further develop studies of established themes such as path dependence and the Tourism Area Life Cycle. The individual chapters draw from a broad geographical framework and address distinct conceptual elements of EEG, using a diverse set of tourism case studies from Europe, North America and Australia. Developing the theoretical cohesion of tourism and EEG, this volume also gives non-specialist tourism scholars a window into the possibilities of using these concepts in their own research. Given the timing of this publication, it has great potential value to the wider tourism community in advancing theory and leading to more effective empirical research.
Positioning and Branding Tourism Destinations for Global Competitiveness
Positioning and Branding Tourism Destinations for Global Competitiveness - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Positioning and Branding Tourism Destinations for Global Competitiveness write by Hashim, Rahmat. This book was released on 2019-01-18. Positioning and Branding Tourism Destinations for Global Competitiveness available in PDF, EPUB and Kindle. Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Tourism Destination Development
Tourism Destination Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism Destination Development write by Dr Brynhild Granås. This book was released on 2014-05-28. Tourism Destination Development available in PDF, EPUB and Kindle. Although blurred and heavily contested, the concept of ‘tourist destination’ still deserves careful attention. Despite its unstable characteristics, ‘destination’ is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming, how changing environments lead to reorientations, and how destinations are political. Altogether, the book provides experts and students with an up-to-date theoretical and empirical insight into tourist destinations.
Advanced Introduction to Tourism Destination Management
Advanced Introduction to Tourism Destination Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advanced Introduction to Tourism Destination Management write by Chris Ryan. This book was released on 2020-06-26. Advanced Introduction to Tourism Destination Management available in PDF, EPUB and Kindle. Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key topics include the impacts of tourism, the evolution of the tourist destination and analysis of marketing as a management tool.
