Tourism Marketing and Management in the Caribbean (RLE Marketing) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism Marketing and Management in the Caribbean (RLE Marketing) write by Dennis J. Gayle. This book was released on 2014-09-15. Tourism Marketing and Management in the Caribbean (RLE Marketing) available in PDF, EPUB and Kindle. The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Tourism Marketing and Management in the Caribbean
Tourism Marketing and Management in the Caribbean - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism Marketing and Management in the Caribbean write by Dennis J. Gayle. This book was released on 2015. Tourism Marketing and Management in the Caribbean available in PDF, EPUB and Kindle. This authoritative account of tourism in the Caribbean is drawn from leading scholars of tourism as well as high-profile decision makers within the industry. These include tourism directors, government officials and the Secretary General of the Caribbean Tourism Organization.
Marketing Island Destinations
Marketing Island Destinations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Island Destinations write by Acolla Lewis. This book was released on 2010-10-13. Marketing Island Destinations available in PDF, EPUB and Kindle. Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Marketing in Travel and Tourism
Marketing in Travel and Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing in Travel and Tourism write by Victor T. C. Middleton. This book was released on 2001. Marketing in Travel and Tourism available in PDF, EPUB and Kindle. Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. Explains the concepts and principles of marketing Extensive use of case histories and examples A classic work of reference
Technology Adoption in the Caribbean Tourism Industry
Technology Adoption in the Caribbean Tourism Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Technology Adoption in the Caribbean Tourism Industry write by Andrew Spencer. This book was released on 2020-10-31. Technology Adoption in the Caribbean Tourism Industry available in PDF, EPUB and Kindle. This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.
