Translating Into Success - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Translating Into Success write by Robert C. Sprung. This book was released on 2000-05-15. Translating Into Success available in PDF, EPUB and Kindle. The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: • software localization • finance • medical devices • automotive The book also covers a cross-section of topical and strategic issues: • time-to-market (scheduling challenges; simultaneous release in multiple languages) • global terminology management • leveraging Internet, intranet, and email • centralized versus decentralized management models • financial and budgeting techniques • human factors; management issues unique to language projects • technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic — it can serve both as a text for those studying language and translation, as well as those in the field who need to know the “state-of-the-art” in language management.
Translating Into Success
Translating Into Success - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Translating Into Success write by Robert C. Sprung. This book was released on 2000. Translating Into Success available in PDF, EPUB and Kindle. "Case studies in business and language" - cover.
Translating Your Success
Translating Your Success - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Translating Your Success write by Carlos J. Malave. This book was released on 2017-04-15. Translating Your Success available in PDF, EPUB and Kindle. Translating Your Success has a special meaning to Carlos J. Malave, who grew up in a bilingual household, hearing Spanish from his father and English from his mother. He learned at an early age that two different words could have the same meaning. As a child, he was a success at sports but lagged behind his siblings in academics. After reflecting on his circumstances, Carlos realized that he could succeed in school by applying the same principles that made him a good athlete to being a good student. He translated his success from one area of his life to another. And, as he grew older, he applied these same principles to his life. His father had a drinking problem, and Carlos had often asked him, "Why don't you stop drinking?" But he never asked him, "Why do you drink?" To solve a problem, one first must determine its cause. This approach is the basis of the three-step Malave method: becoming "consciously fit," turning happiness into a mind-set, and learning to possess motivation. In each chapter, the author provides exercises that lead to the self-awareness necessary to set your long-term goals and to translate today's successes into a joyful life.
Relevance Theory
Relevance Theory - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Relevance Theory write by Ernst-August Gutt. This book was released on 1992. Relevance Theory available in PDF, EPUB and Kindle. This book describes the nature of communication, the implications it has for the theory of translation, and its application to Bible translation.
Brand Avatar
Brand Avatar - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brand Avatar write by Alycia de Mesa. This book was released on 2009-02-27. Brand Avatar available in PDF, EPUB and Kindle. Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
