Tuning into Mom

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Release : 2011-10-15
Genre : Business & Economics
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Book Rating : 715/5 ( reviews)

Tuning into Mom - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tuning into Mom write by Michal Clements. This book was released on 2011-10-15. Tuning into Mom available in PDF, EPUB and Kindle. American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

M Is for Mama

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Release : 2022-02-01
Genre : Religion
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Book Rating : 783/5 ( reviews)

M Is for Mama - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook M Is for Mama write by Abbie Halberstadt. This book was released on 2022-02-01. M Is for Mama available in PDF, EPUB and Kindle. Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.

Tune It Out

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Release : 2020-09-01
Genre : Juvenile Fiction
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Book Rating : 02X/5 ( reviews)

Tune It Out - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tune It Out write by Jamie Sumner. This book was released on 2020-09-01. Tune It Out available in PDF, EPUB and Kindle. From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.

Cat and Nat's Mom Truths

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Release : 2019-03-12
Genre : Family & Relationships
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Book Rating : 921/5 ( reviews)

Cat and Nat's Mom Truths - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cat and Nat's Mom Truths write by Catherine Belknap. This book was released on 2019-03-12. Cat and Nat's Mom Truths available in PDF, EPUB and Kindle. THE NATIONAL BESTSELLER Hilarious best friends Cat and Nat created a massive online community of moms by sharing their ultra-real and just a bit R-rated dispatches from the mom trenches. From what not to eat a few days after giving birth (chicken wings) to the most effective ways to dodge post-partum sex, Cat & Nat’s Mom Truths shares everything no one will tell you about having kids. Mixing memoir, humor, and advice, Cat and Nat tell never-before-told stories about the stress, guilt, joy, and laundry (oh the laundry!) of being a mom in their first book. With seven kids between them and millions of fans on social media, they get real about the parts of parenting that somehow don’t make the Instagram feed. Sharing their outrageous humor, fearless myth-busting, and genuine comfort on every page, they walk you from pregnancy to the toddler years and beyond. And they dole out ridiculously honest advice, like what you think you need at the hospital when you have your first baby (lip gloss) versus what you actually need (hemorrhoid pillow), and how worried you should really be about germs (less than you are). Fearless crusaders against the perfection myth and all the gluten-free, sugar-free baking it entails, Cat and Nat assure you that you’re already doing a great job, making this an essential companion for moms everywhere.

Mother, Can You Not?

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Release : 2016-04-05
Genre : Humor
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Book Rating : 045/5 ( reviews)

Mother, Can You Not? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mother, Can You Not? write by Kate Siegel. This book was released on 2016-04-05. Mother, Can You Not? available in PDF, EPUB and Kindle. Based on the wildly popular Instagram account @CrazyJewishMom, Kate Siegel's essay collection about life with the woman who redefined the term "helicopter mom." There is nothing more wonderful than a mother’s love. There is also nothing more annoying. Who else can proudly insist that you’re perfect while simultaneously making you question every career, fashion, and relationship decision you have ever made? No one understands the delicate mother-daughter dynamic better than Kate Siegel—her own mother drove her so crazy that she decided to broadcast their hilarious conversations on Instagram. Soon, hundreds of thousands of people were following their daily text exchanges, eager to see what outrageous thing Kate’s mom would do next. Now, in Mother, Can You NOT?, Kate pays tribute to the woman who invented the concept of drone parenting. From embarrassing moments (like crashing Kate's gynecological exams) to outrageous stories (like the time she made Kate steal a cat from the pound) to hilarious celebrations (including but not limited to parties for Kate's menstrual cycles), Mother, Can you NOT? lovingly lampoons the lengths to which our mothers will go to better our lives (even if it feels like they’re ruining them in the process).