Understanding Children as Consumers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding Children as Consumers write by David Marshall. This book was released on 2010-04-19. Understanding Children as Consumers available in PDF, EPUB and Kindle. What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Understanding Children as Consumers
Understanding Children as Consumers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding Children as Consumers write by David Marshall. This book was released on 2010-04-19. Understanding Children as Consumers available in PDF, EPUB and Kindle. What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Understanding Children as Consumers
Understanding Children as Consumers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding Children as Consumers write by David Marshall. This book was released on 2010-04-30. Understanding Children as Consumers available in PDF, EPUB and Kindle. Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Understanding Children as Consumers
Understanding Children as Consumers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding Children as Consumers write by . This book was released on 2010. Understanding Children as Consumers available in PDF, EPUB and Kindle. What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.
Children as Consumers
Children as Consumers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Children as Consumers write by Adrian Furnham. This book was released on 2008-01-28. Children as Consumers available in PDF, EPUB and Kindle. The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
