Understanding Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding Luxury Fashion write by Isabel Cantista. This book was released on 2019-11-08. Understanding Luxury Fashion available in PDF, EPUB and Kindle. Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Rethinking Luxury Fashion
Rethinking Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking Luxury Fashion write by Thomaï Serdari. This book was released on 2020-09-01. Rethinking Luxury Fashion available in PDF, EPUB and Kindle. Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Luxury Fashion and Culture
Luxury Fashion and Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Fashion and Culture write by Arch G. Woodside. This book was released on 2013-03-14. Luxury Fashion and Culture available in PDF, EPUB and Kindle. Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
The Artification of Luxury Fashion Brands
The Artification of Luxury Fashion Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Artification of Luxury Fashion Brands write by Marta Massi. This book was released on 2020-06-18. The Artification of Luxury Fashion Brands available in PDF, EPUB and Kindle. Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Selling Europe to the World
Selling Europe to the World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Selling Europe to the World write by Pierre-Yves Donzé. This book was released on 2023-02-09. Selling Europe to the World available in PDF, EPUB and Kindle. Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
