Understanding the Global Spa Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding the Global Spa Industry write by Gerard Bodeker. This book was released on 2010-08-20. Understanding the Global Spa Industry available in PDF, EPUB and Kindle. • Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.
Understanding the Global Spa Industry
Understanding the Global Spa Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding the Global Spa Industry write by Gerry Bodeker. This book was released on 2010-08-20. Understanding the Global Spa Industry available in PDF, EPUB and Kindle. The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.
International Spa Management
International Spa Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Spa Management write by Sarah Rawlinson. This book was released on 2017-02-28. International Spa Management available in PDF, EPUB and Kindle. a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: • The spa industry • The spa consumer • The business of spas • Future directions
Health and Wellness Tourism
Health and Wellness Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Health and Wellness Tourism write by Melanie K. Smith. This book was released on 2009. Health and Wellness Tourism available in PDF, EPUB and Kindle. Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
Spa Management
Spa Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Spa Management write by Mary S. Wisnom. This book was released on 2012. Spa Management available in PDF, EPUB and Kindle. SPA MANAGEMENT: AN INTRODUCTION provides a contemporary look at the spa industry, and the unique aspects of spa operations, and management. Complete with photos, tables and figures, it addresses spa industry basics, how to establish a spa business, operations and management, business skills and knowledge, and future trends in the industry. Each chapter includes a realistic view of operations and is accompanied by creative exercises and assignments. An appendix of industry resources and robust online resources help readers understand what it takes to manage a spa and succeed in this evolving industry.
