Using Web Analytics in the Library - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Using Web Analytics in the Library write by Kate Marek. This book was released on 2011-12. Using Web Analytics in the Library available in PDF, EPUB and Kindle. Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.
Web Analytics Strategies for Information Professionals
Web Analytics Strategies for Information Professionals - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Web Analytics Strategies for Information Professionals write by Tabatha Farney. This book was released on 2014-01-01. Web Analytics Strategies for Information Professionals available in PDF, EPUB and Kindle. Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.
Understanding User-Web Interactions via Web Analytics
Understanding User-Web Interactions via Web Analytics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding User-Web Interactions via Web Analytics write by Bernard J. Jansen. This book was released on 2022-06-01. Understanding User-Web Interactions via Web Analytics available in PDF, EPUB and Kindle. This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Human Interface and the Management of Information. Information and Knowledge in Applications and Services
Human Interface and the Management of Information. Information and Knowledge in Applications and Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Human Interface and the Management of Information. Information and Knowledge in Applications and Services write by Sakae Yamamoto. This book was released on 2014-06-06. Human Interface and the Management of Information. Information and Knowledge in Applications and Services available in PDF, EPUB and Kindle. The two-volume set LNCS 8521 and 8522 constitutes the refereed proceedings of the Human Interface and the Management of Information thematic track, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Greece, in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers addressing the following major topics: e-learning and e-education; decision support; information and interaction in aviation and transport; safety, security and reliability; communication, expression and emotions; art, culture and creativity; information and knowledge in business and society.
Using Digital Analytics for Smart Assessment
Using Digital Analytics for Smart Assessment - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Using Digital Analytics for Smart Assessment write by Tabatha Farney. This book was released on 2018-12-13. Using Digital Analytics for Smart Assessment available in PDF, EPUB and Kindle. Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers case studies of library projects with digital analytics;ways to use email campaign data from MailChimp or ConstantContact;how to measure click-through rates from unavailable items in the catalog to the ILL module;getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories;using COUNTER compliant data from your electronic resources;techniques for using Google Tag Manager for custom metrics and dimensions;descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik, and Woopra; anddata visualization tools like Tableau or Google Data Studio. Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.
