Value Relevance of Innovation in the Pharmaceutical Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Value Relevance of Innovation in the Pharmaceutical Industry write by Mary E. Schramm. This book was released on 2011. Value Relevance of Innovation in the Pharmaceutical Industry available in PDF, EPUB and Kindle. During the past three decades, the pharmaceutical industry has increased its reliance on incremental innovation to drive growth. This change in conduct reflects the industry's response to a series of changes that has impacted negatively the return on its research and development investment. This dissertation examines the relationship between these changes in conduct and financial performance. First, the structure-conduct-performance paradigm and the resource-based theory of competitive advantage are referenced to establish the basis for the dynamics of change at industry and firm levels. Then, a value relevance model is defined to study the relationship between the change in innovative focus and the change in financial performance. This research studies the brand-name pharmaceutical industry from 1980 to 2009. Data to study the relationship between innovative focus and performance are compiled from three sources. Financial data are drawn from Standard & Poor's Compustat database and firms' annual reports. Data to operationalize innovative focus are acquired from the United States Food and Drug Administration's Drugs@FDA database. The value relevance model defined for this research is evaluated using time series and pooled time series approaches. The results confirm the pharmaceutical industry's innovative focus changes significantly during the period studied. The change in innovative focus significantly drives change in financial performance. Closer analysis of strategic change at the firm level reveals some firms increase their focus on incremental innovation while others do not. Financial performance changes only for the firms that increase their focus on incremental innovation. In the long run, the financial performance of the firms that change strategy by increasing their focus on incremental innovation exceeds that of the firms that do not. This research contributes to the value-relevance literature by examining allocation of the research and development investment, rather than the magnitude of the investment, and its role in driving financial performance. The results from this research have important implications for managers as they set new-product portfolio strategy to drive superior financial performance for their firms.
Value Creation in the Pharmaceutical Industry
Value Creation in the Pharmaceutical Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Value Creation in the Pharmaceutical Industry write by Alexander Schuhmacher. This book was released on 2016-04-11. Value Creation in the Pharmaceutical Industry available in PDF, EPUB and Kindle. This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.
Innovation and Marketing in the Pharmaceutical Industry
Innovation and Marketing in the Pharmaceutical Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovation and Marketing in the Pharmaceutical Industry write by Min Ding. This book was released on 2013-10-31. Innovation and Marketing in the Pharmaceutical Industry available in PDF, EPUB and Kindle. The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Leading Pharmaceutical Innovation
Leading Pharmaceutical Innovation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leading Pharmaceutical Innovation write by Oliver Gassmann. This book was released on 2018-05-10. Leading Pharmaceutical Innovation available in PDF, EPUB and Kindle. Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
Innovation and the Pharmaceutical Industry
Innovation and the Pharmaceutical Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovation and the Pharmaceutical Industry write by H. Tristram Engelhardt. This book was released on 2014-05-14. Innovation and the Pharmaceutical Industry available in PDF, EPUB and Kindle. Innovation and the Pharmaceutical Industry: Critical Reflections on the Virtues of Profit examines the central role of profit in the development of pharmaceuticals, medical devices, and health care generally. Recent efforts to understand this role have often underestimated and even dismissed its importance, arguing for its replacement by other means and mechanisms. However, as the essays in this volume attest, it would be impossible to account adequately for the range of pharmaceuticals and medical devices that have become part of everyday medicine without recognizing that the depth and scope of innovations are tied not simply to altruism, a concern for the common good, or the pursuit of knowledge for its own sake, but crucially to the pursuit of private good and of individual profit. Balancing a concern for theory and practice, the analyses and evaluations provided in these essays touch directly on many of the most heated and important debates in pharmaceutical ethics, such as profit margins, corporate social responsibility, drug advertising, litigation, patents, and parallel trade. Reflecting critically on the problems and prospects of medical innovation, they invite a rethinking of the foundations of the bioethics and business ethics of the pharmaceutical and medical device industries by focusing on the long-term impact of policy decisions for human health and well-being.
