Author : Dieter Ahlert
Release : 2013-04-03
Genre : Business & Economics
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Book Rating : 706/5 ( reviews)

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Vertical Price Coordination and Brand Care - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Vertical Price Coordination and Brand Care write by Dieter Ahlert. This book was released on 2013-04-03. Vertical Price Coordination and Brand Care available in PDF, EPUB and Kindle. Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ​