Warp-Speed Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Warp-Speed Branding write by Agnieszka Winkler. This book was released on 1999-07-26. Warp-Speed Branding available in PDF, EPUB and Kindle. Advertising expert Agnieszka M. Winkler offers an insider's perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she's trying to sell. But for readers who can stomach the pitch, getAbstract recommends this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor's note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.).
Warp Speed
Warp Speed - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Warp Speed write by Bill Kovach. This book was released on 1999. Warp Speed available in PDF, EPUB and Kindle. Did the coverage of the Clinton-Lewinsky scandal set a new low for American journalism? How has news gathering and reporting changed, and what effects has this had on the political and cultural landscape? In this insightful and thoughtful book, Bill Kovach and Tom Rosenstiel, two of America's leading press watchers, explore the new culture of news--what they call the new Mixed Media Culture--and show how it works.Warp Speed describes a world of news in which the speed of delivery is reducing the time for verification, sources are gaining more leverage over the news, and argument is overwhelming reporting. The press, forced to adhere to the demands of the bottom line and keep its audience, is straining more and more to find the Big Story to package as a form of entertainment, turning news stories into TV dramas; and turning history into a kind of Truman Show. As a result, the role of the press in a self-governing society is undermined.Grounded in extensive research, Warp Speed is informed by interviews and testimony from the principal journalists who covered this story and who covered the other great scandals of Washington politics. It offers detailed recommendations on how journalists can right their ship, such as using anonymous sources more responsibly and turning good journalism into good business.
Manufacturing at Warp Speed
Manufacturing at Warp Speed - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Manufacturing at Warp Speed write by Eli Schragenheim. This book was released on 2000-09-28. Manufacturing at Warp Speed available in PDF, EPUB and Kindle. Manufacturing systems don't exist in a vacuum, isolated from the rest of the company, but they are often managed that way. A truly effective, highly competitive manufacturing company integrates its manufacturing, marketing, sales, purchasing, and financial functions into a well-coordinated whole. Manufacturing at Warp Speed: Optimizing Supply Chain
The New Marketing
The New Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New Marketing write by Cheryl Burgess. This book was released on 2020-07-27. The New Marketing available in PDF, EPUB and Kindle. In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Brands and Branding
Brands and Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brands and Branding write by Stephen Brown. This book was released on 2016-08-17. Brands and Branding available in PDF, EPUB and Kindle. A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
