Web Analytics Demystified - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Web Analytics Demystified write by Eric T. Peterson. This book was released on 2004. Web Analytics Demystified available in PDF, EPUB and Kindle.
Google Analytics Demystified
Google Analytics Demystified - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Google Analytics Demystified write by Joel Davis. This book was released on 2016-07-23. Google Analytics Demystified available in PDF, EPUB and Kindle. The third edition shows you how you can use Google Analytics to immediately make better informed and therefore more successful decisions. The third edition has been completely revised and updated to reflect today's Google Analytics features.
The Adobe SiteCatalyst Handbook
The Adobe SiteCatalyst Handbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Adobe SiteCatalyst Handbook write by Adam Greco. This book was released on 2012-10-14. The Adobe SiteCatalyst Handbook available in PDF, EPUB and Kindle. As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
Practical Web Analytics for User Experience
Practical Web Analytics for User Experience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Practical Web Analytics for User Experience write by Michael Beasley. This book was released on 2013-06-21. Practical Web Analytics for User Experience available in PDF, EPUB and Kindle. Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Actionable Web Analytics
Actionable Web Analytics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Actionable Web Analytics write by Jason Burby. This book was released on 2007-08-27. Actionable Web Analytics available in PDF, EPUB and Kindle. Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
