Web Analytics Strategies for Information Professionals - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Web Analytics Strategies for Information Professionals write by Tabatha Farney. This book was released on 2014-01-01. Web Analytics Strategies for Information Professionals available in PDF, EPUB and Kindle. Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.
Harnessing the Power of Google
Harnessing the Power of Google - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Harnessing the Power of Google write by Christopher C. Brown. This book was released on 2017-06-09. Harnessing the Power of Google available in PDF, EPUB and Kindle. This informative and practical book teaches how to get better and faster results from Internet searches and methods for maximizing the potential of the world's most popular search engine. Mastering Internet research skills is a must for today's information professionals and LIS students, as well as for educators and all high school and college students. But without specific instruction in how to conduct online research, people are destined to waste time in their Internet queries or to come up emptyhanded when the information they're seeking is, in fact, available. Harnessing the Power of Google: What Every Researcher Should Know offers simple strategies that streamline research and improve anyone's search results. It will specifically benefit information professionals, students, and academic researchers in disciplines like international studies, political science, and statistical research. Illustrated with helpful screen shots, this handbook will be an often-consulted desk reference and can serve as a workshop guide or supplementary reading in courses on online research skills. The book starts with a review of general guidelines for searching that covers topics like the difference between primary and secondary sources, determining authority, citing sources, indexing, and ranking before addressing Google's power-searching features, such as the ability to search by top-level Internet domain or file type. The book describes the history of information access over the past century, culminating in today's digital information archives and how Google now augments—not replaces—what libraries provide. The three Google interfaces that together comprise a powerful toolkit are covered in detail: Google Web for finding primary source materials; Google Scholar for full text searching of scholarly, peer-reviewed material; and Google Books for searching the full text of a very high percentage of books.
Using Digital Analytics for Smart Assessment
Using Digital Analytics for Smart Assessment - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Using Digital Analytics for Smart Assessment write by Tabatha Farney. This book was released on 2018-12-13. Using Digital Analytics for Smart Assessment available in PDF, EPUB and Kindle. Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers case studies of library projects with digital analytics;ways to use email campaign data from MailChimp or ConstantContact;how to measure click-through rates from unavailable items in the catalog to the ILL module;getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories;using COUNTER compliant data from your electronic resources;techniques for using Google Tag Manager for custom metrics and dimensions;descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik, and Woopra; anddata visualization tools like Tableau or Google Data Studio. Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.
Maximizing Google Analytics
Maximizing Google Analytics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Maximizing Google Analytics write by Tabatha Farney. This book was released on 2013-06. Maximizing Google Analytics available in PDF, EPUB and Kindle. Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains Identifying your website’s purpose and using Goal Reports to measure results Using filters to exclude activity by library staff from your data Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects Sample easy-to-implement HTML code is included in this issue, making it even more valuable.
Métricas de la web social para bibliotecas
Métricas de la web social para bibliotecas - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Métricas de la web social para bibliotecas write by González-Fernández Villavicencio, Nieves. This book was released on 2016-09-29. Métricas de la web social para bibliotecas available in PDF, EPUB and Kindle.
