Web Systems Design and Online Consumer Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Web Systems Design and Online Consumer Behavior write by Yuan Gao. This book was released on 2005-01-01. Web Systems Design and Online Consumer Behavior available in PDF, EPUB and Kindle. Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Handbook of Consumer Behavior, Tourism, and the Internet
Handbook of Consumer Behavior, Tourism, and the Internet - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Consumer Behavior, Tourism, and the Internet write by Juline E. Mills. This book was released on 2013-07-04. Handbook of Consumer Behavior, Tourism, and the Internet available in PDF, EPUB and Kindle. Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Online Consumer Psychology
Online Consumer Psychology - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Online Consumer Psychology write by Curtis P. Haugtvedt. This book was released on 2005-03-23. Online Consumer Psychology available in PDF, EPUB and Kindle. Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Handbook of Research on Managing and Influencing Consumer Behavior
Handbook of Research on Managing and Influencing Consumer Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Managing and Influencing Consumer Behavior write by Kaufmann, Hans-Ruediger. This book was released on 2014-10-31. Handbook of Research on Managing and Influencing Consumer Behavior available in PDF, EPUB and Kindle. In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Electronic Commerce: Concepts, Methodologies, Tools, and Applications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Electronic Commerce: Concepts, Methodologies, Tools, and Applications write by Becker, Annie. This book was released on 2007-12-31. Electronic Commerce: Concepts, Methodologies, Tools, and Applications available in PDF, EPUB and Kindle. Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
