What Were They Thinking? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What Were They Thinking? write by Jeffrey Pfeffer. This book was released on 2007. What Were They Thinking? available in PDF, EPUB and Kindle. The question of how to improve organizational effectiveness through better people management is always top of mind. This book challenges incorrect and oversimplified assumptions and much conventional management wisdom - delivering business commentary that helps business leaders make smarter decisions.
What Were They Thinking?
What Were They Thinking? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What Were They Thinking? write by Robert McMath. This book was released on 2011-04-27. What Were They Thinking? available in PDF, EPUB and Kindle. Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies. In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to: Steer clear of the number one killer of new products (page 129) Develop a marketing campaign based on a "Significant Point of Difference" (page 183) Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101) Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28) Combat "Corporate Alzheimer's" (page 4) and much more !
What Were They Thinking?
What Were They Thinking? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What Were They Thinking? write by Steve Adubato. This book was released on 2008-08-27. What Were They Thinking? available in PDF, EPUB and Kindle. Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
What Were They Thinking?
What Were They Thinking? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What Were They Thinking? write by David Hofstede. This book was released on 2004. What Were They Thinking? available in PDF, EPUB and Kindle. TV is never short of bad ideas, as demonstrated in a guide to one hundred of television's most memorable blunders and bloopers, arranged in a count-down format and including information on each incident that seeks to answer the question of "Why did this happen?" Original.
What Are They Thinking?
What Are They Thinking? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What Are They Thinking? write by Page Keeley . This book was released on 2014-04-01. What Are They Thinking? available in PDF, EPUB and Kindle. "Children are continually developing ideas and explanations about their natural world. … Some of these ideas are consistent with the science children are taught; others differ significantly from scientific explanations. Many of these ideas will follow students into adulthood if they remain hidden from the teacher and unresolved. The challenge for teachers is to find ways to elicit these ideas and then use appropriate strategies to move students’ learning forward.” —Page Keeley, author of the bestselling NSTA Press series Uncovering Student Ideas in Science You don’t have to become a mind reader to understand the ideas young students bring to science class. This collection will help you draw out and then recognize what students know—or think they know—about the natural world. What Are They Thinking? is a compendium of 30 “Formative Assessment Probes” columns from NSTA’s elementary journal Science and Children. Each chapter provides: • A sample formative assessment probe: a set of interesting questions that root out commonly held, often-mistaken ideas. Geared to elementary students, probe topics range from why you can see the Moon in the daytime to where water goes when it evaporates to what is or isn’t a rock. Your students’ answers to each probe will help you take a step back and figure out how to guide them from where they are conceptually to where they need to be. • Accompanying teacher notes: easy-to-grasp explanations and advice that tell you how to encourage evidence-based discussion and then monitor students’ understanding. • A bonus feature: a set of study group questions written especially for this compendium by award-winning author Page Keeley. So forget about acquiring psychic powers. Instead, turn to What Are They Thinking? to transform both your teaching and your students’ learning about science.
