What Clients Love - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What Clients Love write by Harry Beckwith. This book was released on 2003-01-02. What Clients Love available in PDF, EPUB and Kindle. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
INSPIRED
INSPIRED - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook INSPIRED write by Marty Cagan. This book was released on 2017-11-17. INSPIRED available in PDF, EPUB and Kindle. How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Create Contracts Clients Love
Create Contracts Clients Love - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Create Contracts Clients Love write by Verity White. This book was released on 2021-09-25. Create Contracts Clients Love available in PDF, EPUB and Kindle. Discover how to craft delightful legal documents that will save you time, delight your clients, and elevate your brand experience. Maybe you're frustrated or embarrassed by your current contracts or you've tried automation before and it was a huge time suck with no tangible results. Inside this jam-packed book, you'll learn how to design readable, digital contracts your clients will love. Stay ahead and stand out with flexible digital contracts Speed up your process and get your contracts working as hard as you do Boost your brand with contracts that elevate your customer experience Bonus: Access to contract templates Want to supercharge your contract design and get your online contracts up and running faster? This book comes with a suite of editable templates and examples ready to get you started sooner. Meet your contract crafting sidekick, Verity Hey there, I'm Verity! I'm the Founder and Chief Contract Enthusiast here at Checklist Legal and the author of the Create Contracts Clients Love. After 9+ years as a commercial lawyer, I've seen first-hand the struggles faced by lawyers, legal teams and business owners when it comes to contracts. So, I designed this book and resources to give you the tips and tricks to get you on the road to faster, user-friendly contracts. Expect tonnes of practical strategies, clear methods and useful frameworks to radically redesign your contract documents and processes to work as hard as you do... oh and fun along the way!! Ready to start designing delightful contracts? Let's do this!
Clients for Life
Clients for Life - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Clients for Life write by Andrew Sobel. This book was released on 2001-02-21. Clients for Life available in PDF, EPUB and Kindle. Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.
It Starts With Clients
It Starts With Clients - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook It Starts With Clients write by Andrew Sobel. This book was released on 2020-03-31. It Starts With Clients available in PDF, EPUB and Kindle. World-renowned client relationship authority shows you how to dramatically grow your business by mastering fourteen critical client development challenges Andrew Sobel, author of the international bestsellers Clients for Life and Power Questions, offers a proven,100-day plan for conquering 14 tough client development challenges and growing your client base in any market conditions. He’s encapsulated 25 years of unique research, including personal interviews with over 8000 top executives and successful rainmakers, into a practical roadmap for winning more new clients and growing your existing relationships. You’ll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business. You’ll master the art of reframing client requests, leading to broader, higher-impact engagements. You’ll dramatically sharpen your ability to ask the powerful questions that can transform your client relationships. And, you’ll learn to develop advisory relationships with influential C-suite executives. Andrew illustrates each weekly challenge with real-life examples drawn from thousands of executive meetings. He shares success strategies from having grown and led three highly successful professional service businesses. Andrew has taught these strategies to over 50,000 professionals around the world, and they’re now available to you in this highly readable, portable masterclass. Whether you are early in your career and need a comprehensive guide to grow your client base from the ground up or are a seasoned practitioner who wants to accelerate your business growth, It Starts With Clients will take you to the next level.
