What is Brand Equity, Anyway? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What is Brand Equity, Anyway? write by Paul Feldwick. This book was released on 2002. What is Brand Equity, Anyway? available in PDF, EPUB and Kindle.
How to Use Advertising to Build Strong Brands
How to Use Advertising to Build Strong Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Use Advertising to Build Strong Brands write by John Philip Jones. This book was released on 1999-07-13. How to Use Advertising to Build Strong Brands available in PDF, EPUB and Kindle. With an impressive list of contributing authors, How to Use Advertising to Build Strong Brands is a single "knowledge bank" of theory and practice for advertising students and professionals."--BOOK JACKET.
Power Branding
Power Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Power Branding write by Steve McKee. This book was released on 2014-01-07. Power Branding available in PDF, EPUB and Kindle. "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Building Brand Equity and Consumer Trust Through Radical Transparency Practices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Brand Equity and Consumer Trust Through Radical Transparency Practices write by Veselinova, Elena. This book was released on 2017-07-13. Building Brand Equity and Consumer Trust Through Radical Transparency Practices available in PDF, EPUB and Kindle. The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions write by Charitha Harshani Perera. This book was released on 2022-09-30. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions available in PDF, EPUB and Kindle. This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
