What Your Customer Wants and Can't Tell You - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What Your Customer Wants and Can't Tell You write by Melina Palmer. This book was released on 2021-05-13. What Your Customer Wants and Can't Tell You available in PDF, EPUB and Kindle. Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
What the Customer Wants You to Know
What the Customer Wants You to Know - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What the Customer Wants You to Know write by Ram Charan. This book was released on 2007-12-27. What the Customer Wants You to Know available in PDF, EPUB and Kindle. From the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside in We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in. More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there's a catch: you won't be able to do that with your traditional sales approach. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers. This book defines a new approach to selling which Charan calls value creation selling-that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to: • Gain a deeper knowledge of your customer's problems • Understand how your customer's company really makes decisions • Help your customer improve margins and drive revenue growth • Connect sales with other key functions such as finance and manufacturing • Come up with new customized offerings • Make price much less of an issue VCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time. Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone?s business, not just the sales department?s. In the meantime, this eye-opening book will show you how to get started.
What the CEO Wants You to Know
What the CEO Wants You to Know - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What the CEO Wants You to Know write by Ram Charan. This book was released on 2001. What the CEO Wants You to Know available in PDF, EPUB and Kindle. A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.
Questions that Sell
Questions that Sell - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Questions that Sell write by Paul Cherry. This book was released on 2017-12-07. Questions that Sell available in PDF, EPUB and Kindle. If you ask the right questions, then you’ll get the sale every time. As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Top sales effectiveness expert and author Paul Cherry reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price, and increase your success rate as a result. In Questions That Sell, Cherry shares material on how to: Discover hidden customer needs and motivations Reinvigorate a stale relationship Soothe anxious buyers Accelerate the decision process Upsell and cross-sell so you no longer leave money on the table Use questions to qualify prospects (without insulting them) And much more Questions That Sell is packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions. Success is yours for the asking. Smart questioning will get you there.
I Could Do Anything If I Only Knew What It Was
I Could Do Anything If I Only Knew What It Was - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook I Could Do Anything If I Only Knew What It Was write by Barbara Sher. This book was released on 1995-08-05. I Could Do Anything If I Only Knew What It Was available in PDF, EPUB and Kindle. NEW YORK TIMES BESTSELLER • A life-changing guide to finding your direction—and your passion—in a world of seemingly limitless options “For those who want to find their passion . . . a step-by-step guide for restructuring one’s life so that it has meaning, direction, and joy.”—Ellen Kreidman, author of Light His Fire and Light Her Fire If you suspect there could be more to life than what you’re getting, if you always knew you could do anything—if you only knew what it was—this extraordinary book is about to prove you right. No matter what your age, no matter how “unattainable” your dreams, you can create and live a life you love. I Could Do Anything If Only I Knew What It Was reveals how you can recapture “long lost” goals, overcome the blocks that inhibit your success, decide what you want to be, and live your dreams forever. You will learn: • What to do if you never chose to be what you are. • How to get off the fast track—and on to the right track. • First aid techniques for paralyzing chronic negativity. • How to regroup when you've lost your big dream. • To stop waiting for luck—and start creating it. A life without direction is a life without passion. I Could Do Anything If Only I Knew What It Was guides you not to another unsatisfying job but to a richly rewarding career rooted in your heart’s desire.
