When Advertising Tried Harder - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook When Advertising Tried Harder write by Larry Dobrow. This book was released on 1984. When Advertising Tried Harder available in PDF, EPUB and Kindle.
Absolut Book
Absolut Book - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Absolut Book write by Richard W. Lewis. This book was released on 1996. Absolut Book available in PDF, EPUB and Kindle. A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Paid Attention
Paid Attention - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Paid Attention write by Faris Yakob. This book was released on 2015-04-03. Paid Attention available in PDF, EPUB and Kindle. As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Ogilvy on Advertising
Ogilvy on Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ogilvy on Advertising write by David Ogilvy. This book was released on 2013-09-11. Ogilvy on Advertising available in PDF, EPUB and Kindle. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Trying Hard is Not Good Enough
Trying Hard is Not Good Enough - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Trying Hard is Not Good Enough write by Mark Friedman. This book was released on 2005. Trying Hard is Not Good Enough available in PDF, EPUB and Kindle. This is a "how to" book on accountability for public and private sector agencies, communities, school districts, cities, counties, states and nations.
